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Navrachana University BCA in Digital Marketing

BCA in Digital Marketing at Navrachana University - Course, Fees, Admission, Seats, Syllabus

location Vadodara ( Gujarat )
location Estd In: 2009
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BCA in Digital Marketing at Navrachana University - Course, Fees, Admission, Seats, Syllabus
location
Vadodara ( Gujarat )
location
Estd In: 2009
Last Updated on February 15, 2024 1:55 PM
Navrachana University, an institution known for its innovative approach to education and dedication to excellence offers a Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing. This program is carefully crafted for students who have a passion for delving into the world of marketing combining the technical aspects of computer applications with the dynamic strategies of digital marketing. **Program Overview;** The BCA in Digital Marketing at Navrachana University is a three year program divided into six semesters. It aims to provide students with a foundation in computer applications along with specialized knowledge in digital marketing. The curriculum combines learning with practical exposure ensuring that students are well prepared for the industry upon graduation. **Tuition Fees;** While the exact tuition fees may vary and should be verified directly from the university Navrachana University is known for its fee structure. The fees for the BCA in Digital Marketing are competitively priced, making quality education accessible, to aspiring students. Navrachana University also offers a variety of scholarships and financial aid options to support deserving students ensuring that financial limitations do not hinder their education. **Facilities for BCA in Digital Marketing Students;** Students enrolled in the BCA in Digital Marketing program have access to top notch facilities including; computer labs equipped with the latest software and essential tools for digital marketing. A stocked library with an extensive collection of books, journals and e resources focused on computer applications and digital marketing. Opportunities to gain hands on experience through access to digital marketing tools and platforms. Seminar. Conference rooms for engaging workshops, guest lectures and presentations. **Placements;** Navrachana University takes pride in its placement cell, which actively works towards securing promising job opportunities for students. The university has established connections with reputed companies who frequently participate in campus placement drives. Graduates of the BCA in Digital Marketing program have successfully secured positions such as Digital Marketing Analysts, SEO Specialists, Social Media Managers, Content Marketing Managers among others. The placement cell also provides career counseling sessions, resume building workshops and mock interviews to prepare students for their professional journey. **Why Choose Navrachana University for BCA, in Digital Marketing?** **Forward thinking Curriculum;**The curriculum has been carefully crafted to stay up, to date with the changing digital marketing industry. This ensures that students are equipped with the trends and techniques. Moreover students also get real world experience through internships, live projects and industry visits.
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Table of Contents

Navrachana University BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
3 YearsUndergraduateVaries by YearFull TimePrivate

Navrachana University BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Principles of Management, Basic Mathematics, English Communication Skills, Computer Fundamentals
Semester 2Content Marketing & Strategy, Web Analytics, Organizational Behavior, Financial Accounting, Environmental Studies
Semester 3SEO & SEM Techniques, Social Media Marketing, Consumer Behavior, Database Management Systems, Business Economics
Semester 4Email Marketing, Mobile Marketing, Business Law, Management Information Systems, Quantitative Techniques
Semester 5Digital Advertising, E-Commerce & Cyber Laws, Entrepreneurship Development, Project Work (Part 1), Elective 1
Semester 6Integrated Digital Marketing Strategies, Digital Marketing Analytics, Project Work (Part 2), Elective 2, Elective 3

Navrachana University BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingBasics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and CreationDomain Registration, Web Hosting, Website Planning, and CMS (Content Management System)
Search Engine Optimization (SEO)Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools, and Google Algorithms
Content MarketingContent Strategy, Content Creation, Content Promotion, and Content Marketing Tools
Social Media Marketing (SMM)Facebook, Instagram, LinkedIn, Twitter Marketing, and Social Media Analytics
Email MarketingEmail Campaigns, Email Automation, and Measuring Email Marketing Success
Pay-Per-Click (PPC) AdvertisingGoogle Ads, Bing Ads, PPC Campaigns, and Landing Pages
Mobile MarketingMobile Advertising, App Store Optimization (ASO), and Mobile Marketing Strategies
Web AnalyticsGoogle Analytics, Tracking Website Traffic, and Analyzing User Behavior
Digital Marketing StrategyCreating a Digital Marketing Plan, Budget Allocation, and ROI Measurement

Navrachana University BCA Course FAQs

What is the duration of the BCA in Digital Marketing specialization at Navrachana University?
The BCA in Digital Marketing specialization at Navrachana University is a 3-year undergraduate program.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing at Navrachana University?
Candidates must have completed 10+2 or equivalent examination from a recognized board with Mathematics or Computer Science as one of the subjects.
What kind of career opportunities can I expect after completing the BCA in Digital Marketing from Navrachana University?
Graduates can expect opportunities in various fields such as digital marketing, social media management, content marketing, SEO/SEM, digital analytics, and more.
Does Navrachana University provide placement assistance for BCA in Digital Marketing students?
Yes, Navrachana University has a dedicated placement cell that provides placement assistance and career guidance to students.
Are there any practical projects or internships included in the BCA in Digital Marketing program at Navrachana University?
Yes, the program includes practical projects and internships to provide hands-on experience and real-world exposure to the students.

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