BCA in Digital Marketing at Atmiya University - Course, Fees, Admission, Seats, Syllabus

As of my last update in April 2023, I don't have access to the specific course syllabus for the BCA in Digital Marketing at Atmiya University. However, I can provide you with a general template for how such a syllabus might be structured in a single-line HTML format. You can fill in or adjust the details according to the actual syllabus once you have it.

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Basics of Management, Fundamentals of Computer and IT, English Communication, Mathematics for Computer Science
Semester 2	Web Technologies, Principles of Marketing, Database Management Systems, Organizational Behavior, Environmental Studies
Semester 3	Content Marketing & Strategy, Social Media Marketing, Data Structures and Algorithms, Accounting and Financial Management, Business Economics
Semester 4	Search Engine Optimization (SEO), Search Engine Marketing (SEM), Object-Oriented Programming with Java, Business Analytics, Cyber Law and Ethics
Semester 5	Email Marketing, E-Commerce & Mobile Marketing, Web Analytics, Project Management, Elective 1
Semester 6	Digital Marketing Project, Affiliate Marketing, Digital Media Laws, Elective 2, Elective 3

Please note, the subjects listed are hypothetical and meant to serve as an example. For the actual syllabus, please refer to the official Atmiya University website or contact the university directly.

As of my update in April 2023 it may not be easy to find specific course outlines for the BCA in Digital Marketing program at Atmiya University. However typically a Bachelor of Computer Applications (BCA) degree with a focus on Digital Marketing includes a combination of computer science fundamentals, digital marketing principles and practical applications. Here are some important topics that are usually covered in such a program representing the core areas of study within marketing and computer applications; **Introduction to Digital Marketing**; This covers the basics of digital marketing and its significance, in todays business landscape. **Web. Design**; Students learn how to design and develop websites that are optimized for marketing purposes. This includes understanding user experience (UX) and user interface (UI) design principles. **Search Engine Optimization (SEO)** refers to the techniques and strategies employed to enhance the visibility of a website in search engine results pages (SERPs). These techniques include conducting keyword research implementing on page SEO tactics and employing off page SEO practices. **Content Marketing** involves the creation and distribution of relevant and consistent content with the aim of attracting and retaining a specific audience. **Social Media Marketing (SMM)** entails utilizing social media platforms as a means to connect with an audience establish brand presence increase sales and drive traffic towards websites. **Email Marketing** encompasses strategies for designing, sending and optimizing email campaigns that align with marketing objectives. **Pay Per Click (PPC) Advertising** entails understanding how to utilize PPC campaigns such as Google Ads and social media advertising to generate leads and drive sales. **Analytics and Data Analysis** involve utilizing tools like Google Analytics to track website traffic patterns gain insights into user behavior and measure the effectiveness of marketing campaigns. **Digital Marketing Strategy** focuses on developing strategies that align with business goals through market research and planning. **E commerce Marketing** involves strategies for promoting products or services. This includes optimizing websites for sales conversions leveraging marketplaces effectively as well as implementing social media sales strategies. **Mobile Marketing** emphasizes the importance of devices in digital marketing. It covers strategies for reaching mobile users through mobile apps SMS messaging services and mobile friendly websites. Understanding **Ethics and Legal Issues in Digital Marketing** which involves navigating considerations along with legal regulations that pertain to digital marketing practices. Lastly is the inclusion of experience through project work or internships. This allows students to apply their acquired marketing skills, in real world scenarios. Please note that while this paraphrased text aims to capture the essence of your input accurately it may not be an exact replica.