Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
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3 Years | Undergraduate | Varies | Full-time | Private |
Year 1 | Year 2 | Year 3 |
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Introduction to Digital Marketing, Fundamentals of Programming, Web Technologies, Basics of Design, English Communication | Advanced Digital Marketing Strategies, Data Analysis & Interpretation, Content Marketing & SEO, Social Media Marketing, E-Commerce & Mobile Marketing | Integrated Digital Marketing Campaigns, Web Analytics, Digital Marketing Laws & Ethics, Project Work, Electives (Influencer Marketing, Video Marketing, etc.) |
Important Topics in Digital Marketing for BCA at Lachoo Memorial College |
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Introduction to Digital Marketing |
Search Engine Optimization (SEO) |
Content Marketing |
Social Media Marketing (SMM) |
Pay-Per-Click Advertising (PPC) |
Email Marketing |
Web Analytics |
Affiliate Marketing |
Mobile Marketing |
Digital Marketing Strategies |