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SRMU Lucknow BCA in Digital Marketing

BCA in Digital Marketing at SRMU Lucknow - Course, Fees, Admission, Seats, Syllabus

location Lucknow ( Uttar Pradesh )
location Estd In: 2012
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BCA in Digital Marketing at SRMU Lucknow - Course, Fees, Admission, Seats, Syllabus
location
Lucknow ( Uttar Pradesh )
location
Estd In: 2012
Last Updated on February 15, 2024 3:37 PM
Shri Ramswaroop Memorial University (SRMU) offers a Bachelor of Computer Applications (BCA) program in Digital Marketing. This program is specifically designed to equip students with the skills and knowledge to thrive in the ever changing world of digital marketing. It combines aspects of computer applications with strategic elements of digital marketing providing a well rounded curriculum that covers various topics such as SEO, SEM, content marketing, social media strategies, data analytics and more. The fee structure for the BCA in Digital Marketing at SRMU is competitively priced, making it accessible for students who are looking for quality education in this field. The program is structured to ensure that graduates not possess theoretical knowledge but also gain practical experience through projects, internships and hands on workshops. This practical approach enhances their employability. There are career opportunities available for graduates in the field of digital marketing. They can pursue roles such as marketing specialists, SEO analysts,content managers,social media strategists and more. SRMU has a placement cell that actively collaborates with leading companies in the digital marketing industry to provide promising job placements for its graduates. With its curriculum, affordable fees and strong placement support the BCA in Digital Marketing at SRMU stands out as a top choice, for aspiring professionals entering the field of digital marketing.
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Table of Contents

SRMU Lucknow BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
3 YearsUndergraduateVaries (Please check the university's official website for the latest fees)Full TimePrivate University

SRMU Lucknow BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, English Communication, Mathematics for Computer Science
Semester 2Web Technologies, Content Writing & Strategy, Database Management Systems, Organizational Behavior, Environmental Studies
Semester 3Search Engine Optimization (SEO), Social Media Marketing, Data Structures Using C, Financial Accounting, Business Analytics
Semester 4Search Engine Marketing (SEM), Email Marketing, Object-Oriented Programming Using Java, E-Commerce, Business Law
Semester 5Mobile Marketing, Affiliate Marketing, Web Analytics, Project Management, Entrepreneurship Development
Semester 6Digital Marketing Strategy, Online Reputation Management, Major Project, Elective, Cyber Security Fundamentals

SRMU Lucknow BCA in Digital Marketing Important Topics 2024

As of my last update in April 2023, specific syllabus details for the BCA in Digital Marketing specialization at Shri Ramswaroop Memorial University (SRMU) may vary based on the academic year and updates to the curriculum. However, I can provide you with a general overview of important topics that are typically covered in such a program. For the most accurate and up-to-date information, please consult the official SRMU website or contact the university directly. Below is a simplified single-line HTML format table that outlines some of the key topics you might expect in a BCA Digital Marketing specialization:
Course ComponentImportant Topics
Introduction to Digital MarketingSEO, SEM, Content Marketing, Email Marketing, Digital Analytics
Web AnalyticsGoogle Analytics, Data Analysis, Reporting
Search Engine Optimization (SEO)Keyword Research, On-page SEO, Off-page SEO, Technical SEO
Social Media MarketingFacebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategy
Email MarketingEmail Campaigns, Segmentation, Email Automation
Content MarketingContent Creation, Content Strategy, Blogging, Video Marketing
Pay-Per-Click (PPC) AdvertisingGoogle Ads, Bing Ads, Campaign Management, Conversion Optimization
Mobile MarketingApp Marketing, SMS Marketing, Mobile Advertising
Digital Marketing StrategyPlanning, Implementation, Measurement, Optimization
This table provides a broad overview of the topics that are commonly included in a BCA in Digital Marketing specialization. Keep in mind that course offerings and specializations can change, so it's important to check with Shri Ramswaroop Memorial University for the most current information.

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