Semester | Subjects | Practicals/Projects |
---|---|---|
Semester 1 | Introduction to Digital Marketing, Fundamentals of Management, Basic Mathematics, English for Communication, Computer Fundamentals | Computer Lab Work (Based on Computer Fundamentals) |
Semester 2 | Web Technologies, Content Writing & Strategy, Database Management Systems, Organizational Behavior, Environmental Studies | Web Technologies Lab, DBMS Lab |
Semester 3 | SEO & SEM Techniques, Social Media Marketing, Data Structures, Accounting and Financial Management, Human Values & Ethics | SEO & SEM Practical, Social Media Marketing Campaigns |
Semester 4 | Email Marketing, Affiliate Marketing, Object-Oriented Programming using Java, Business Analytics, Indian Constitution | Email Marketing Campaigns, Java Programming Lab |
Semester 5 | Mobile Marketing, E-commerce & Cyber Laws, Advanced Web Analytics, Elective 1, Elective 2 | Mobile Marketing Campaigns, Web Analytics Projects |
Semester 6 | Project Work, Internship, Elective 3, Elective 4 | Major Project, Internship Report |
Module | Important Topics |
---|---|
Introduction to Digital Marketing | Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing |
Website Planning and Creation | Domain Registration, Web Hosting, Website Planning, and CMS |
Search Engine Optimization (SEO) | Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools |
Search Engine Marketing (SEM) | Google Ads, Bing Ads, PPC Campaigns, Ad Auction |
Social Media Marketing (SMM) | Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies |
Email Marketing | Email Campaigns, Tools for Email Marketing, Email Automation |
Content Marketing | Content Strategy, Blogging, Video Marketing, Content Distribution |
Web Analytics | Google Analytics, Tracking and Reporting, Conversion Optimization |
Mobile Marketing | Mobile Advertising, App Store Optimization, Mobile Web Marketing |
Digital Marketing Strategy | Planning Digital Marketing Campaigns, Budget Allocation, Performance Measurement |