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IMT Faridabad BCA in Digital Marketing

BCA in Digital Marketing at IMT Faridabad - Course, Fees, Admission, Seats, Syllabus

location Faridabad ( Haryana )
location Estd In: 1995
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BCA in Digital Marketing at IMT Faridabad - Course, Fees, Admission, Seats, Syllabus
location
Faridabad ( Haryana )
location
Estd In: 1995
Last Updated on February 20, 2024 4:44 PM
As of my recent update in April 2023 the Institute of Management & Technology (IMT) offers a range of courses that are tailored to meet the evolving needs of the business and technology sectors. One noteworthy program among these is the Bachelor of Computer Applications (BCA) in Digital Marketing, which is designed to equip students with a combination of marketing skills. The objective is to bridge the gap between computer applications education and the rapidly expanding field of digital marketing. This program covers a curriculum that includes subjects such as web development, data analytics, search engine optimization (SEO) social media marketing, content marketing and digital advertising strategies. It is structured in a way that provides students with a foundation in computer applications while also imparting practical knowledge and skills related to digital marketing tools and techniques. This dual focus prepares graduates for roles in the digital economy including positions as digital marketing specialists SEO analysts, content managers and social media strategists. What sets apart IMTs BCA in Digital Marketing is its emphasis on real world applications and industry relevant projects. By ensuring that students not grasp theoretical concepts but also gain hands on experience through this approach IMT ensures its graduates are highly employable, in todays rapidly growing digital marketing sector.
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IMT Faridabad BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse FeeMode of StudyInstitute Type
3 YearsUndergraduateVariesOnline/On-campusPrivate

IMT Faridabad BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Principles of Management, Basic Mathematics, English, Computer Fundamentals
Semester 2Content Marketing, Web Analytics, Organizational Behavior, Financial Accounting, C Programming
Semester 3SEO & SEM, Social Media Marketing, Business Data Processing, Database Management Systems, Environmental Studies
Semester 4Email Marketing, Mobile Marketing, Business Economics, Operations Research, Java Programming
Semester 5Digital Advertising, E-Commerce, Business Law, Project Management, Python Programming
Semester 6Capstone Project, Digital Marketing Strategy, Cyber Security, Entrepreneurship, Artificial Intelligence for Business
Please check with the Institute of Management & Technology directly or their official website for the accurate and current BCA in Digital Marketing syllabus.

IMT Faridabad BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingOverview of Digital Marketing, Digital Marketing vs Traditional Marketing, Introduction to Google Analytics
Content MarketingContent Creation, Content Strategy, Blogging, SEO Writing
Search Engine Optimization (SEO)Keyword Research, On-page SEO, Off-page SEO, Technical SEO
Search Engine Marketing (SEM)Pay-Per-Click (PPC) Advertising, Google Ads, Campaign Management
Social Media Marketing (SMM)Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategy
Email MarketingEmail Campaigns, Segmentation, Email Automation, Metrics and Reporting
Web AnalyticsUnderstanding Data, Google Analytics, Conversion Tracking
Digital Marketing StrategyPlanning Digital Marketing Campaigns, Budget Allocation, Performance Measurement

IMT Faridabad BCA Course FAQs

What is the Institute of Management & Technology BCA in Digital Marketing?
The Institute of Management & Technology BCA in Digital Marketing is an undergraduate program designed to provide students with a comprehensive understanding of digital marketing strategies, tools, and technologies. It aims to equip students with the skills needed to excel in the digital marketing industry.
What are the eligibility criteria for the Institute of Management & Technology BCA in Digital Marketing?
The eligibility criteria for the Institute of Management & Technology BCA in Digital Marketing typically include completion of 10+2 or equivalent examination from a recognized board with a minimum aggregate score as specified by the institute. Some institutes may also require proficiency in English and basic computer knowledge.
How can I apply for BCA in Digital Marketing at Institute of Management & Technology?
To apply for BCA in Digital Marketing at Institute of Management & Technology, candidates usually need to fill out an application form available on the institute's official website. The application process may involve submitting academic records, personal details, and sometimes appearing for an entrance test or interview as specified by the institute.
What is the duration of the BCA in Digital Marketing program at Institute of Management & Technology?
The BCA in Digital Marketing program at Institute of Management & Technology typically spans over a period of 3 years, divided into 6 semesters. Each semester includes theoretical studies, practical assignments, and projects relevant to digital marketing.
What career opportunities are available after completing BCA in Digital Marketing from Institute of Management & Technology?
After completing BCA in Digital Marketing from Institute of Management & Technology, graduates have a wide range of career opportunities in the digital marketing field. They can work as digital marketing specialists, SEO analysts, content marketers, social media managers, digital marketing managers, and more in various industries.

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