BCA in Digital Marketing at Sir Padampat Singhania University - Course, Fees, Admission, Seats, Syllabus

Udaipur ( Rajasthan )

Estd In: 2010

Last Updated on February 20, 2024 4:49 PM

The Digital Marketing program offered by Sir Padampat Singhania University (SPSU) is known for its approach in preparing students for the ever changing digital landscape. By combining a foundation in computer applications with a comprehensive understanding of digital marketing graduates are well equipped to meet the evolving demands of the job market. The curriculum covers areas such as search engine optimization (SEO) social media marketing, content marketing, email marketing and analytics while also integrating core computer science subjects like programming, database management and web development. Situated in Udaipur, Rajasthan Sir Padampat Singhania University is highly regarded for its facilities and experienced faculty. The university places emphasis on practical learning through live projects and internships to ensure that students not only gain theoretical knowledge but also acquire hands on experience that prepares them for the industry upon graduation. If you aspire to build a career in the dynamic field of digital marketing while harnessing the power of technology pursuing a Bachelors degree in Digital Marketing, at SPSU is an excellent choice.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Sir Padampat Singhania University BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies	Full Time	Private

Sir Padampat Singhania University BCA in Digital Marketing Syllabus 2024

According to my recent update in April 2023 obtaining specific course outlines for the Bachelor of Computer Applications (BCA) program at Sir Padampat Singhania University (SPSU) in Digital Marketing might not be readily available. However I can provide you with a list of important topics typically covered in Digital Marketing courses within a BCA program. These topics aim to lay a foundation in both the technical aspects of computer applications and the strategic elements of digital marketing. 1. Introduction to Digital Marketing Overview of Digital Marketing Evolution from Traditional to Digital Marketing 2. Website Planning and Creation Understanding Website Architecture Basics of HTML/CSS Principles of Website Design and Development User Experience (UX) and User Interface (UI) Design 3. Search Engine Optimization (SEO) Fundamentals of SEO On Page and Off Page SEO Techniques Keyword Research and Planning SEO Tools and Analytics 4. Content Marketing Strategies for Creating Engaging Content Blogging and Microblogging Video Marketing 5. 5. Social Media Marketing (SMM) Overview of Popular Social Media Platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Developing Social Media Strategies Social Media Advertising Influencer Engagement 6. Pay Per Click (PPC) Advertising Introduction, to PPC AdvertisingGoogle Ads Managing and optimizing campaigns Tracking conversions 7. Email Marketing Strategies for email marketing Creating impactful email campaigns Tools for automating emails Measuring success in email marketing 8. Web Analytics Introduction to analyzing web data Using Google Analytics reporting data insights Improving conversion rates 9. Mobile Marketing Strategies for marketing Optimizing app visibility in app stores (ASO) Advertising on mobile devices SMS marketing 10. E commerce Marketing Different business models in e commerce SEO strategies and techniques for increasing conversion rates Analyzing performance and analytics in e commerce 11. Digital Marketing Laws and Ethics Ethical considerations in digital marketing Complying with data protection and privacy laws (e.g., GDPR) Respecting intellectual property rights 12. Project Work/Internship Practical projects focused on digital marketing campaigns Internship opportunities within the industry These topics are designed to provide students, with the skills to succeed in digital marketing.

Sir Padampat Singhania University BCA in Digital Marketing Important Topics 2024

Semester	Important Topics
Semester 1	Introduction to Digital Marketing, Basics of Management, Computer Programming Fundamentals, Mathematics for Computing
Semester 2	Web Technologies, Database Management Systems, Organizational Behavior, Digital Content Creation
Semester 3	Search Engine Optimization (SEO), Social Media Marketing, Data Structures and Algorithms, Consumer Behavior
Semester 4	Email Marketing, Pay-Per-Click (PPC) Advertising, Web Analytics, Mobile Marketing
Semester 5	Digital Marketing Strategy, E-commerce Marketing, Online Reputation Management, Elective Course
Semester 6	Project Work, Digital Marketing Campaign Planning, Advanced Web Analytics, Elective Course

Sir Padampat Singhania University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Sir Padampat Singhania University?

The BCA in Digital Marketing course at Sir Padampat Singhania University is a 3-year undergraduate program.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing course at Sir Padampat Singhania University?

To enroll in the BCA in Digital Marketing course, candidates must have completed their 10+2 or equivalent examination from a recognized board with Mathematics as one of the subjects.

What is the admission process for the BCA in Digital Marketing course at Sir Padampat Singhania University?

The admission process for the BCA in Digital Marketing course typically involves submission of the application form, followed by a counseling session. Some cases may require an entrance test or interview.

What are the career prospects after completing BCA in Digital Marketing from Sir Padampat Singhania University?

After completing the BCA in Digital Marketing, graduates can pursue careers in various fields such as digital marketing, social media management, content marketing, SEO specialist, digital marketing analyst, and more.

Does Sir Padampat Singhania University provide placement assistance for BCA in Digital Marketing students?

Yes, Sir Padampat Singhania University offers placement assistance to students of the BCA in Digital Marketing course. The university has a dedicated placement cell that works towards providing job opportunities and preparing students for interviews.

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