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Arka Jain University Jamshedpur BCA in Digital Marketing

BCA in Digital Marketing at Arka Jain University Jamshedpur - Course, Fees, Admission, Seats, Syllabus

location Jamshedpur ( Jharkhand )
location Estd In: 2011
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BCA in Digital Marketing at Arka Jain University Jamshedpur - Course, Fees, Admission, Seats, Syllabus
location
Jamshedpur ( Jharkhand )
location
Estd In: 2011
Last Updated on February 20, 2024 4:57 PM
The BCA program in Digital Marketing at Arka Jain University Jamshedpur is a program designed for students who are eager to explore the world of digital marketing. This three year course is specifically crafted to provide students with the skills and knowledge required to thrive in the rapidly evolving digital marketing industry. The curriculum covers a range of topics including search engine optimization (SEO) social media marketing, email marketing and digital analytics among others. Arka Jain University Jamshedpur has developed the BCA program in Digital Marketing to be comprehensive and student friendly ensuring that graduates are well prepared to tackle the challenges of the marketing field. The tuition fees for this program have been structured to be affordable making it accessible to a range of students. While specific fee details may vary prospective students can expect a fee structure that reflects the high quality education and opportunities provided by the university. For individuals interested in pursuing a career in marketing the BCA program in Digital Marketing at Arka Jain University Jamshedpur provides a strong foundation and opens doors to various opportunities in the digital realm. This program not focuses on theoretical aspects but also places emphasis on practical hands on experience that prepares students, for real world challenges.
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Arka Jain University Jamshedpur BCA in Digital Marketing Highlights 2024

Course Duration3 Years
Course LevelUndergraduate
Course Tuition FeesINR 1.8 Lakhs (Approx.)
Mode of StudyFull Time
Institute TypePrivate

Arka Jain University Jamshedpur BCA in Digital Marketing Syllabus 2024

As of my recent update in April 2023 the specific structures and syllabi for courses may vary among different institutions, including Arka Jain University in Jamshedpur. However when it comes to a Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing there are key topics and areas of study that are generally considered essential. Here is a list of subjects that are likely to be included in such a curriculum; 1. **Introduction to Digital Marketing**; This involves understanding the fundamentals of marketing including its significance in todays business world, various digital marketing channels and how it fits into overall marketing strategies. 2. **Content Marketing**; Here you'll learn how to create content that attracts and retains a specific audience while driving profitable customer actions. 3. **Search Engine Optimization (SEO)**; This covers techniques aimed at enhancing website visibility on search engine results pages (SERPs) through means. It includes aspects such as keyword research, optimizing web pages building quality backlinks and understanding Google algorithms. 4. **Search Engine Marketing (SEM)**; The focus here is on increasing website visibility on search engine results pages through paid advertising methods, like Google Ads. 5. **Social Media Marketing (SMM)*Strategies for promoting content and engaging with audiences on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn and more. 6. Utilizing email as a marketing tool to engage potential and existing customers. This includes crafting emails and managing email lists efficiently. 7. Understanding how to collect report and analyze website data using tools like Google Analytics to optimize web usage. 8. Reaching audiences through devices with effective mobile marketing strategies including mobile advertising, SMS marketing and app based marketing. 9. Techniques specifically tailored for promoting and selling products or services through e commerce platforms. This includes optimizing conversion rates and implementing customer retention strategies. 10. Developing digital marketing strategies aligned with business objectives by considering budgeting, planning and measurement. 11. Recognizing the considerations and legal frameworks associated with digital marketing practices including data protection laws and privacy regulations. 12. Staying updated on the trends and technologies in digital marketing such, as artificial intelligence integration augmented reality applications and optimizing for voice search. 13. **Project Work/Internship**; Gaining hands on experience by working on projects or internships that enable students to put their marketing knowledge into practice.

Arka Jain University Jamshedpur BCA in Digital Marketing Important Topics 2024

Important Topics in Digital Marketing for BCA at Arka Jain University, Jamshedpur
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Mobile Marketing
Web Analytics and Reporting
Affiliate Marketing
Online Reputation Management

Arka Jain University Jamshedpur BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Arka Jain University?
The BCA in Digital Marketing course at Arka Jain University spans over a period of 3 years, divided into 6 semesters.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing course at Arka Jain University?
To enroll in the BCA in Digital Marketing course at Arka Jain University, candidates must have completed their 10+2 or equivalent examination from a recognized board with Mathematics/Computer Science/Information Practice as one of the subjects.
What is the admission process for the BCA in Digital Marketing course at Arka Jain University?
The admission process for the BCA in Digital Marketing course at Arka Jain University typically involves submission of the application form, followed by a counseling session. The final selection is based on the candidate's performance in their qualifying examination.
What are the career prospects after completing BCA in Digital Marketing from Arka Jain University?
After completing BCA in Digital Marketing from Arka Jain University, graduates can pursue careers in various fields such as digital marketing, social media marketing, content management, SEO specialist, digital marketing analyst, and more. They can work in IT firms, advertising agencies, digital marketing agencies, e-commerce companies, and other related industries.
Does Arka Jain University provide placement assistance for BCA in Digital Marketing students?
Yes, Arka Jain University provides placement assistance to students enrolled in the BCA in Digital Marketing course. The university has a dedicated placement cell that organizes campus recruitment drives, training sessions, workshops, and other activities to prepare students for their careers and help them secure positions in reputed companies.

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