BCA in Digital Marketing at Doaba Group of Colleges - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 I don't have access to up to date databases or detailed course outlines for institutions such as the Doaba Group of Colleges. Syllabi can differ greatly between institutions. Even change from year to year within the same program. However I can give you an overview of what topics may be included in a BCA (Bachelor of Computer Applications) program with a focus, on Digital Marketing.This information should provide you with an understanding of the subjects and areas of study typically involved. However for the accurate and up to date information it is recommended to consult the official website of Doaba Group of Colleges or directly contact their admissions office. General Outline for BCA in Digital Marketing; Year 1; Introduction to Computer Applications; Basics of computer hardware and software understanding operating systems and an introduction to the internet. Programming Fundamentals; Introduction to programming languages like C or Python focusing on developing thinking. Mathematics for Computing; Basic mathematics relevant to computing and digital technologies. Digital Marketing Fundamentals; Overview of marketing including search engine optimization (SEO) content marketing and social media basics. Web Technologies; Introduction to HTML, CSS and JavaScript for creating web pages. Year 2; Advanced Programming; Building upon the year by working on more complex projects and potentially exploring additional programming languages or frameworks. Database Management Systems; Introduction to databases SQL and effective data management techniques. E commerce; Understanding the operations of businesses with a focus on platforms, digital payments and logistics. Content Marketing & SEO; In depth exploration of content strategies keyword research techniques and optimizing websites for search engines. Social Media Marketing; Strategies for marketing on various social media platforms while understanding analytics tools and engagement techniques. Year 3; Digital Analytics; Learning how to analyze marketing campaigns using tools such as Google Analytics while utilizing data driven insights in decision making. Mobile Marketing; Strategies tailored towards reaching audiences through devices including app based marketing approaches SMS campaigns and designing responsive web experiences. E mail Marketing ; Techniques aimed at executing email campaigns including automation practices,segmentation methods. Project Management ; Basics skills necessary in managing projects that include timeline coordination, budget allocation and team collaboration Capstone Project ; A comprehensive project where students can apply what they have learned in a real world or simulated setting. These projects often involve creating a marketing strategy, for a business. Electives can be chosen from a range of options.

Based on my recent update in April 2023 the specific course details for the BCA in Digital Marketing at Doaba Group of Colleges or any similar institution may vary depending on curriculum updates and the chosen areas of focus by the college. However I can provide you with an overview of important subjects typically covered in a BCA program with a specialization in Digital Marketing. These subjects aim to equip students with a combination of skills and marketing insights; **Introduction to Digital Marketing**; Gain an understanding of the fundamentals, evolution and significance of marketing in todays business landscape. **Web Development and Design**; Acquire knowledge about creating websites, design principles, user experience (UX) and user interface (UI) design to develop digital platforms. **Search Engine Optimization (SEO)**; Learn techniques and strategies to enhance website visibility on search engine results pages (SERPs) including conducting keyword research implementing on page SEO techniques and utilizing off page SEO methods. Please note that these topics are subject, to change based on college preferences and curriculum updates.**Content Marketing**;. Sharing valuable content to attract and engage a specific audience. **Social Media Marketing (SMM)**; Utilizing platforms such as Facebook, Twitter, Instagram and LinkedIn to promote brands engage with customers. Run targeted advertisements. **Email Marketing**; Creating email campaigns to communicate with potential customers and existing clients. This includes segmenting the audience personalizing messages and analyzing performance. **Pay Per Click (PPC) Advertising**; Understanding the basics of paid advertising on search engines like Google Ads and social media platforms. **Analytics and Data Analysis**; Examining data to gain insights, into marketing efforts.We can utilize tools such as Google Analytics to assess, track and analyze website traffic and campaign effectiveness in order to make decisions based on data. **Mobile Marketing**; Strategies aimed at reaching and engaging customers through devices encompassing aspects like mobile apps SMS/MMS marketing and designing responsive websites. **E commerce Marketing**; Techniques employed to promote and sell products or services online including optimizing marketplaces and utilizing shopping ads. **Digital Marketing. Planning**; Crafting comprehensive digital marketing strategies that align with business objectives, which involves budgeting selecting appropriate channels and measuring performance. **Ethics and Legal Issues in Digital Marketing**; Understanding the considerations and legal frameworks surrounding digital marketing practices, including privacy concerns and copyright laws. Please keep in mind that the exact topics covered may vary. For the accurate and up, to date information it is advisable to refer to the official curriculum provided by Doaba Group of Colleges or your respective institution.