Semester | Subjects |
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Semester 1 | Introduction to Digital Marketing, Principles of Management, Basic Mathematics, Computer Fundamentals, English Communication |
Semester 2 | Web Analytics, Content Marketing, Organizational Behavior, Database Management Systems, Environmental Studies |
Semester 3 | SEO Fundamentals, Social Media Marketing, Financial Accounting, Data Structures using C, Personality Development |
Semester 4 | SEM Techniques, Email Marketing, Human Resource Management, Operating Systems, Business Economics |
Semester 5 | Mobile Marketing, Online Advertising, Software Engineering, Java Programming, Entrepreneurship Development |
Semester 6 | Digital Marketing Strategy, E-commerce Marketing, Project Work, Cyber Laws, Artificial Intelligence |
Important Topics of BCA in Digital Marketing |
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Introduction to Digital Marketing |
Content Marketing and Strategy |
Search Engine Optimization (SEO) |
Pay-Per-Click (PPC) Advertising |
Social Media Marketing (SMM) |
Email Marketing |
Web Analytics and Reporting |
Mobile Marketing |
Affiliate Marketing |
Online Reputation Management |
Introduction to E-commerce |
Website Management and Optimization |
Digital Marketing Laws and Ethics |