Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
---|---|---|---|---|
3 Years | Undergraduate | Varies by region | Full-time | Private |
Year 1 | Year 2 | Year 3 |
---|---|---|
Introduction to Computers and Programming Fundamentals of Digital Marketing Web Technologies Mathematics for Computing Communication Skills | Advanced Digital Marketing Strategies Data Analytics and Visualization E-commerce and Online Business Models Social Media and Content Marketing Consumer Behavior and Market Research | SEO and SEM Techniques Mobile Marketing and Apps Digital Marketing Campaign Planning Web Analytics and Conversion Optimization Project Work/Internship |
Course Module | Key Topics |
---|---|
Introduction to Digital Marketing | Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing |
Content Marketing | Content Creation, Strategy, Blogging, SEO Writing |
Search Engine Optimization (SEO) | Keyword Research, On-page SEO, Off-page SEO, Technical SEO |
Search Engine Marketing (SEM) | PPC, Google Ads, Bing Ads, Campaign Management |
Social Media Marketing (SMM) | Facebook, Instagram, Twitter, LinkedIn Marketing Strategies |
Email Marketing | Email Campaigns, Newsletters, Automation |
Web Analytics | Google Analytics, Data Analysis, Reporting |
Mobile Marketing | Mobile Advertising, App Store Optimization, Mobile SEO |
Affiliate Marketing | Affiliate Networks, Strategies, Commission Models |
Online Reputation Management (ORM) | Monitoring, Strategies, Crisis Management |