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JOY University BCA in Digital Marketing

BCA in Digital Marketing at JOY University - Course, Fees, Admission, Seats, Syllabus

location Kanyakumari ( Tamil Nadu )
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BCA in Digital Marketing at JOY University - Course, Fees, Admission, Seats, Syllabus
location
Kanyakumari ( Tamil Nadu )
Last Updated on February 20, 2024 5:16 PM
Introducing the Bachelor of Computer Applications (BCA) in Digital Marketing program at JOY University, which aims to equip students with the skills and knowledge to succeed in the ever changing world of digital marketing. This comprehensive course combines the foundations of computer applications with strategic insights into digital marketing. Graduates will be well prepared to navigate the complexities of marketing strategies, social media management, content creation, SEO and analytics. The curriculum is carefully designed to cover a range of topics starting from the basics of digital marketing and progressing to advanced techniques in web analytics, e commerce and digital content creation. Students will have hands on experience through projects and real world case studies promoting a learning by doing environment. The faculty at JOY University consists of professionals and scholars who bring their wealth of knowledge and expertise into the classroom. Their interactive teaching approach ensures that students not grasp theoretical concepts but also understand how to effectively apply them in the digital realm. Admission into the BCA in Digital Marketing program is competitive. Applicants are evaluated based on their achievements passion for digital technologies and potential for innovative contributions, within the field of digital marketing. JOY University is dedicated to fostering the development of leaders in the field of digital marketing equipping them with the necessary skills and expertise to create a meaningful influence, in the digital realm.
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Table of Contents

JOY University BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
3 YearsUndergraduate$15,000 (Total)Online/On-campusPrivate

JOY University BCA in Digital Marketing Syllabus 2024

Semester 1Semester 2Semester 3Semester 4Semester 5Semester 6
Introduction to Digital MarketingWeb AnalyticsContent Marketing & StrategySearch Engine Optimization (SEO)Social Media MarketingCapstone Project in Digital Marketing
Principles of ManagementConsumer Behavior & Web PracticesEmail MarketingSearch Engine Marketing (SEM)Mobile MarketingEmerging Trends in Digital Marketing
Basic MathematicsDatabase Management SystemsGraphic Designing for MarketersOnline Reputation ManagementWeb Development for MarketersInternship
Computer Fundamentals & ProgrammingBusiness CommunicationVideo MarketingPay Per Click (PPC) AdvertisingAffiliate MarketingDigital Marketing Analytics
English Language & CompositionFinancial AccountingIntroduction to E-commerceLegal Aspects of BusinessInfluencer MarketingProject Management in Digital Marketing

JOY University BCA in Digital Marketing Important Topics 2024

Important Topics in BCA in Digital Marketing
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Mobile Marketing
Web Analytics and Reporting
Affiliate Marketing
Online Reputation Management

JOY University BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at JOY University?
The BCA in Digital Marketing programme at JOY University spans over a period of 3 years, divided into 6 semesters.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing programme at JOY University?
Candidates must have completed their 10+2 or equivalent examination from a recognised board with a minimum of 50% marks. Additionally, they should have Mathematics and English as compulsory subjects.
What is the fee structure for the BCA in Digital Marketing programme at JOY University?
The total fee for the BCA in Digital Marketing programme at JOY University is Rs. 1,20,000 per annum. This does not include additional charges such as examination fees, registration fees, and other miscellaneous fees.
What are the career prospects after completing the BCA in Digital Marketing from JOY University?
Graduates can pursue various roles such as Digital Marketing Manager, SEO Specialist, Content Marketing Manager, Social Media Manager, and Digital Marketing Analyst among others in sectors like IT firms, advertising agencies, digital marketing agencies, e-commerce companies, and more.
Does JOY University provide placement assistance for BCA in Digital Marketing students?
Yes, JOY University has a dedicated placement cell that provides comprehensive placement assistance to students. The university conducts workshops, seminars, and mock interviews to prepare students for their career. Top recruiters regularly visit the campus for recruitment.

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