Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
---|---|---|---|---|
3 Years | Undergraduate | Varies | Full-time | Private |
Year 1 | Year 2 | Year 3 |
---|---|---|
1. Introduction to Digital Marketing 2. Principles of Management 3. Basic Programming 4. Web Technologies 5. English and Business Communication | 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Data Analysis and Decision Making 4. Social Media Marketing 5. E-Commerce Management | 1. Advanced Digital Marketing Strategies 2. Mobile Marketing 3. Digital Marketing Analytics 4. Project Work/Internship 5. Elective: Influencer Marketing or Email Marketing |
Semester | Important Topics |
---|---|
Semester 1 | Introduction to Digital Marketing, Basics of Management & Economics, Fundamentals of Computer & IT |
Semester 2 | Web Technologies, Content Writing & Marketing, Graphic Designing Basics |
Semester 3 | SEO (Search Engine Optimization), SMM (Social Media Marketing), Data Analysis & Interpretation |
Semester 4 | Email Marketing, PPC (Pay Per Click), Web Analytics |
Semester 5 | Mobile Marketing, Digital Marketing Strategies, E-commerce Marketing |
Semester 6 | Project Work/Internship in Digital Marketing, Emerging Trends in Digital Marketing, Digital Marketing Ethics & Laws |