BCA in Digital Marketing at Institute of Genetic Engineering - Course, Fees, Admission, Seats, Syllabus

Kolkata ( West Bengal )

Estd In: 2003

Last Updated on February 20, 2024 6:07 PM

The Bachelor of Computer Applications (BCA) program in Digital Marketing offered by the Institute of Genetic Engineering is designed to provide students with the skills and knowledge to succeed in the ever changing digital marketing industry. The curriculum combines concepts with practical applications covering a wide range of topics including SEO, SEM, content marketing, social media strategies and analytics. The fee structure for the BCA program in Digital Marketing is competitive making it accessible for students who're interested in receiving quality education in this growing field. The comprehensive curriculum ensures that graduates are well prepared to navigate the complexities of marketing. Through hands on projects and internships students gain real world experience that is highly valued by employers. Career opportunities for graduates are promising as they can find employment across industries such as e commerce digital agencies and corporate marketing departments. The Institute of Genetic Engineering has a placement program with an extensive network of industry contacts and a dedicated placement cell focused on securing top positions for its graduates. This program serves as a foundation for individuals seeking a successful career, in digital marketing.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Institute of Genetic Engineering BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies by Region	Full-time	Private

Institute of Genetic Engineering BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Principles of Management, Basic Mathematics, English, Computer Fundamentals
Semester 2	Content Marketing & Strategy, Organizational Behavior, Environmental Studies, Statistics, Web Technologies
Semester 3	SEO & SEM Techniques, Financial Management, Database Management Systems, E-Commerce, Psychology
Semester 4	Social Media Marketing, Market Research, Operating Systems, Data Structures, Business Law
Semester 5	Email Marketing, Entrepreneurship, Computer Networks, Object-Oriented Programming, Digital Analytics
Semester 6	Mobile Marketing, Strategic Management, Project Work, Cyber Security, Elective

Please note that the actual syllabus may vary and it's always best to check the latest curriculum directly from the Institute of Genetic Engineering's official website or contact them directly for the most accurate and up-to-date information.

Institute of Genetic Engineering BCA in Digital Marketing Important Topics 2024

Module	Topics
Introduction to Digital Marketing	Overview, Digital Marketing vs Traditional Marketing, Digital Marketing Channels
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning, Website Designing Basics
Search Engine Optimization (SEO)	Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools, Google Algorithms
Content Marketing	Content Strategy, Content Creation, Content Promotion, Content Marketing Tools
Social Media Marketing (SMM)	Facebook, Instagram, Twitter, LinkedIn Marketing, Social Media Tools
Email Marketing	Email Campaigns, Email Automation, Email Tools
Pay-Per-Click (PPC) / Google Ads	Google Ads Overview, Campaign Management, Conversion Tracking
Google Analytics	Understanding Data, Reports, Conversion Tracking
Affiliate Marketing	Introduction to Affiliate Marketing, Affiliate Networks, Strategies
Mobile Marketing	Mobile Advertising, App Store Optimization, Mobile Marketing Tools

This table provides a simplified view of the potential topics covered in a Digital Marketing course within a BCA program. For detailed syllabus information, please refer to the specific course documentation provided by the Institute of Genetic Engineering or similar institutions.

Institute of Genetic Engineering BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at the Institute of Genetic Engineering?

The BCA in Digital Marketing program at the Institute of Genetic Engineering is a 3-year undergraduate course.

How much are the fees for the BCA in Digital Marketing course at the Institute of Genetic Engineering?

The total fees for the BCA in Digital Marketing course at the Institute of Genetic Engineering vary each year. It's advisable to check the latest fees structure directly on the institute's official website or contact the admissions office.

What is the syllabus for the BCA in Digital Marketing at the Institute of Genetic Engineering?

The syllabus for the BCA in Digital Marketing includes subjects like Digital Marketing Fundamentals, SEO, SEM, Content Marketing, Social Media Marketing, Web Analytics, Email Marketing, Mobile Marketing, and Digital Strategy and Planning. Please note, the syllabus may be updated periodically to keep pace with industry standards.

What is the admission process for the BCA in Digital Marketing at the Institute of Genetic Engineering?

The admission process for the BCA in Digital Marketing typically involves filling out an application form, submission of required documents, and appearing for an entrance exam or interview as specified by the Institute of Genetic Engineering. Candidates are selected based on their performance in the entrance exam/interview and their previous academic records.

What are the selection criteria for the BCA in Digital Marketing program at the Institute of Genetic Engineering?

The selection criteria for the BCA in Digital Marketing program include academic performance in 10+2 or equivalent examination, scores from the entrance exam or interview conducted by the institute, and other criteria as specified by the institute. A strong interest in digital marketing and relevant skills may also be considered.

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