BCA in Digital Marketing at IME Ghaziabad - Course, Fees, Admission, Seats, Syllabus

According to my update in April 2023 I currently do not have access to real time data or specific course syllabi for the Institute of Management Education (IME) Group of Colleges Bachelor of Computer Applications (BCA) in Digital Marketing program. However I can offer an overview of what a BCA in Digital Marketing program might include based on typical course content found in similar programs. For the accurate and up to date syllabus information I recommend referring to the official IME Group of Colleges website or contacting the institution directly. In general a BCA in Digital Marketing program usually spans three years. Consists of six semesters. This program combines computer application knowledge with specialized digital marketing skills. During the year (Semesters 1 & 2) students are typically introduced to computer applications programming basics using languages like C or Python mathematics relevant to computer science principles of management as well as English and business communication. Moving into the year (Semesters 3 & 4) students often delve into topics such as object oriented programming using Java/C++, operating systems, e commerce, search engine optimization (SEO) and search engine marketing (SEM) techniques, content marketing strategy. Please note that this paraphrased information is based on typical curriculum content found in programs and may not reflect the exact syllabus for IME Group of Colleges BCA in Digital Marketing program. It is recommended to consult their website or directly contact the institution, for precise details. Social media marketing, analytics, data visualization and elective courses like design for digital marketing or video marketing are covered in the curriculum. In the year (semesters 5 & 6) students will learn about mobile application development, web analytics, digital marketing campaign planning, email marketing and can choose from electives such as influencer marketing or affiliate marketing. The sixth semester focuses on project work related to the industry emerging trends in marketing, laws and ethics in digital marketing, customer relationship management (CRM) and advanced electives like advanced SEO or advanced social media marketing. Elective courses provide students with an opportunity to specialize further in their areas of interest. The final semester includes a project that challenges students to apply their knowledge to real world digital marketing scenarios. Collaboration, with businesses or organizations is often involved. Please note that this syllabus is a representation and may not accurately reflect the specific courses offered by the Institute of Management Education.

To ensure you have the accurate and up to date curriculum information it is recommended that you visit the official website of the Institute of Management Education Group of Colleges or directly contact them. In the year you will cover subjects such as Introduction to Computers and Programming, Basics of Digital Marketing, Web Technologies and Mathematics for Computing. Moving on to the year you will delve into Advanced Digital Marketing Strategies, Search Engine Optimization (SEO) Social Media Marketing, Data Structures and Algorithms and Database Management Systems. In your year you will explore topics like E commerce Marketing, Content Marketing and Copywriting Web Analytics, Mobile Marketing along with a Project Work focused on a Digital Marketing Campaign. Please note that while this outline is speculative and based on topics covered in similar programs offered by the Institute of Management Education Group of Colleges. For details including elective options and practical components, like internships or project work assignments kindly refer to their official curriculum.