BCA in Digital Marketing at DAMS Kanpur - Course, Fees, Admission, Seats, Syllabus

Given the dynamic nature of course offerings at educational institutions and the fact that specific syllabi can vary widely between academic years, I can't provide a current, accurate syllabus for the BCA in Digital Marketing at Dayanand Academy of Management Studies without access to their latest curriculum documents. However, I can create a generic example based on typical subjects covered in a BCA (Bachelor of Computer Applications) program with a focus on Digital Marketing. This should give you an idea of what such a program might include, but for the most accurate and up-to-date information, please consult the institution directly.

Year	Semester	Core Subjects	Electives in Digital Marketing
1	1	Introduction to Programming, Mathematics for Computing, Digital Fundamentals	Basics of Digital Marketing
1	2	Data Structures, Database Management Systems, Operating Systems	Content Marketing & Strategy
2	1	Object-Oriented Programming, Web Technologies, Computer Networks	SEO & SEM Techniques
2	2	Software Engineering, Cloud Computing, Mobile Application Development	Social Media Marketing
3	1	Information Security, Data Analytics, Project Management	Email Marketing
3	2	Major Project, Elective (Advanced Web Technologies, IoT, etc.)	Digital Marketing Campaign Planning & Management

This table is a simplified example and does not cover all aspects of a comprehensive BCA in Digital Marketing program. It's essential to check directly with Dayanand Academy of Management Studies or visit their official website for the most current and detailed syllabus.

Module	Important Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning, and CMS (Content Management System)
Search Engine Optimization (SEO)	Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools, and Google Algorithms
Search Engine Marketing (SEM)	Google Ads, PPC Advertising, Campaign Management, Conversion Tracking
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies
Email Marketing	Email Campaigns, Newsletter, Email Automation, and Tools
Content Marketing	Content Strategy, Blogging, Video Marketing, Content Curation
Web Analytics	Google Analytics, Tracking Website Traffic, User Behavior Analysis
Mobile Marketing	Mobile Advertising, App Store Optimization (ASO), SMS Marketing
Digital Marketing Strategy	Creating a Digital Marketing Plan, Budget Allocation, Performance Measurement

Please note that the specific syllabus can vary, and it's always a good idea to check the latest curriculum from the Dayanand Academy of Management Studies or their official resources for the most accurate and updated information.