BCA in Digital Marketing at Pioneer Institute of Professional Studies - Course, Fees, Admission, Seats, Syllabus

Indore ( Madhya Pradesh )

Estd In: 1996

Specializations Highlights
Specializations Syllabus
Specializations Important Topics

Pioneer Institute of Professional Studies BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Fee	Mode of Study	Institute Type
3 Years	Undergraduate	Varies	Full-time	Private

Pioneer Institute of Professional Studies BCA in Digital Marketing Syllabus 2024

Semester	Subjects	Practicals/Projects
Semester 1	Introduction to Digital Marketing, Fundamentals of Management, Basic Mathematics, English Essentials, Computer Fundamentals	Computer Fundamentals Lab, English Language Lab
Semester 2	Content Marketing & Strategy, Web Analytics, Organizational Behavior, Financial Accounting, Environmental Studies	Content Creation Lab, Web Analytics Lab
Semester 3	SEO & SEM Techniques, Consumer Behavior, Database Management Systems, Business Data Processing, Communication Skills	SEO & SEM Lab, Database Management Lab
Semester 4	Social Media & Email Marketing, E-Commerce & Mobile Marketing, Research Methodology, Operating Systems, Business Law	Social Media & Email Marketing Lab, E-Commerce & Mobile Marketing Project
Semester 5	Online Reputation Management, Digital Marketing Analytics, Entrepreneurship Development, Elective I, Elective II	Online Reputation Management Project, Digital Marketing Analytics Lab
Semester 6	Advanced Digital Marketing Strategies, Project Management, Elective III, Elective IV, Project Work	Internship/Project

Pioneer Institute of Professional Studies BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Overview of Digital Marketing, Digital Marketing vs Traditional Marketing, Introduction to SEO, SEM, SMM
Content Marketing	Content Creation, Content Strategy, Blogging, Video Marketing
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Marketing Strategies
Search Engine Optimization (SEO)	On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools
Search Engine Marketing (SEM)	Pay-Per-Click (PPC), Google Ads, Bing Ads, Campaign Management
Email Marketing	Email Campaigns, List Building, Email Automation
Web Analytics	Google Analytics, Data Analysis, Reporting
Digital Marketing Strategy	Planning, Implementation, Monitoring, Optimization

This table includes a broad overview of potential topics covered in a BCA in Digital Marketing program. For the exact syllabus and topics, please refer to the official website or contact the Pioneer Institute of Professional Studies directly.