BCA in Digital Marketing at Ponnaiyah Ramajayam Institute of Science and Technology - Course, Fees, Admission, Seats, Syllabus

Thanjavur ( Tamil Nadu )

Estd In: 1985

Last Updated on February 21, 2024 5:06 PM

The Ponnaiyah Ramajayam Institute of Science and Technology (PRIST) provides a Bachelor of Computer Applications (BCA) program in Digital Marketing. This course is tailored to equip students with the skills and expertise needed to succeed in the ever changing digital marketing field. The program merges the fundamentals of computer applications with the strategic elements of digital marketing, such, as SEO, social media marketing, content marketing and analytics. By integrating learning with hands on practice students are primed to meet industry requirements ensuring they possess not only technological proficiency but also the ability to harness digital platforms for effective marketing strategies. The goal of this course is to cultivate professionals who can innovate and thrive in an evolving digital environment.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Ponnaiyah Ramajayam Institute of Science and Technology BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies (Please check the institute's website for details)	Full-time	Private

Ponnaiyah Ramajayam Institute of Science and Technology BCA in Digital Marketing Syllabus 2024

Semester	Subjects/Topics
Semester 1	Introduction to Digital Marketing, Basics of Management, Computer Programming, English for Communication, Mathematics for Computer Science
Semester 2	Web Designing & Development, Content Writing & Strategy, Search Engine Optimization (SEO), Data Analysis & Decision Making, Environmental Studies
Semester 3	Social Media Marketing, Email Marketing, Consumer Behavior & Market Research, Database Management Systems, Organizational Behavior
Semester 4	Pay-Per-Click (PPC) Advertising, Mobile Marketing, E-commerce & Online Retail Management, Business Law and Ethics, Elective 1
Semester 5	Digital Analytics, Affiliate Marketing & Influencer Management, Web Security & Privacy, Project Management, Elective 2
Semester 6	Capstone Project, Internship/Practical Experience, Emerging Trends in Digital Marketing, Strategic Management, Elective 3

This table is a generalized template and should not be considered an accurate representation of the BCA in Digital Marketing course syllabus at Ponnaiyah Ramajayam Institute of Science and Technology. For detailed and specific information, please consult the institution directly.

Ponnaiyah Ramajayam Institute of Science and Technology BCA in Digital Marketing Important Topics 2024

As of my last update in April 2023, I don't have access to the specific syllabus details for the BCA in Digital Marketing specialization at Ponnaiyah Ramajayam Institute of Science and Technology (PRIST) University. However, I can provide you with a general outline of important topics that are typically covered in a BCA Digital Marketing specialization based on standard academic curricula. Please note, for the most accurate and up-to-date syllabus, you should contact PRIST University directly or visit their official website. Here's a simplified single-line HTML format table that outlines general important topics you might expect in such a program:

Core Topics	Supporting Topics	Practical Skills
Introduction to Digital Marketing	Web Analytics	SEO Techniques
Content Marketing	Consumer Behavior Online	Content Creation & Strategy
Social Media Marketing	Brand Management	Social Media Analytics
Email Marketing	Database Management	Email Campaign Management
Search Engine Optimization (SEO)	Web Development Basics	Keyword Research
Pay-Per-Click (PPC) Advertising	Graphic Design for Marketers	Google Ads Management
Mobile Marketing	E-commerce Marketing	App Store Optimization
Affiliate Marketing	Legal Aspects of Digital Marketing	Affiliate Network Management
Web Analytics and Reporting	Project Management	Using Google Analytics

This table provides a broad overview and might include more specific topics or different emphases depending on the actual curriculum offered by PRIST University for their BCA in Digital Marketing specialization.

Ponnaiyah Ramajayam Institute of Science and Technology BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at PRIST?

The BCA in Digital Marketing program at PRIST is a 3-year undergraduate course, divided into six semesters.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing program?

Candidates should have completed 10+2 or equivalent examination from a recognized board with Mathematics/ Business Mathematics as one of the subjects.

What is the admission process for the BCA in Digital Marketing at PRIST?

Admissions are based on the candidate's performance in the 10+2 examination. Interested candidates need to apply through the official PRIST website or visit the campus directly.

What are the career prospects after completing BCA in Digital Marketing from PRIST?

Graduates can pursue careers in various fields such as digital marketing, e-commerce, digital analytics, content management, and social media marketing, among others.

Does PRIST provide internship opportunities in the BCA in Digital Marketing program?

Yes, PRIST has tie-ups with various industries and organizations to provide students with internship opportunities to gain practical experience.

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