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Rudra Institute of Technology BCA in Digital Marketing

BCA in Digital Marketing at Rudra Institute of Technology - Course, Fees, Admission, Seats, Syllabus

location Meerut ( Uttar Pradesh )
location Estd In: 2011
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BCA in Digital Marketing at Rudra Institute of Technology - Course, Fees, Admission, Seats, Syllabus
location
Meerut ( Uttar Pradesh )
location
Estd In: 2011
Last Updated on February 21, 2024 5:07 PM
Rudra Institute of Technology an educational institution provides a comprehensive Bachelor of Computer Applications (BCA) program tailored to meet the changing demands of the technology industry. The program is meticulously designed to equip students with a foundation in computer applications along with specialized expertise in various emerging IT fields. It combines learning with practical skills to prepare students effectively for the tech industry challenges. The BCA program at Rudra Institute of Technology covers a range of specializations such as Software Development, Web Designing, Data Analytics, Cyber Security and Cloud Computing. Each specialization focuses on industry trends and future requirements allowing students to delve deep into their chosen area. Experienced professionals and scholars deliver these courses bringing knowledge and industry perspectives to the classroom. Furthermore the institute places emphasis on project based learning and internships to provide students, with ample opportunities to apply their knowledge in real world settings. This hands on approach enriches their learning journey. Significantly enhances their employability prospects. Rudra Institute of Technology is dedicated to preparing the future IT professionals with facilities a focus, on innovation and research aiming to empower them to excel in the tech industry.
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Table of Contents

Rudra Institute of Technology BCA in Digital Marketing Highlights 2024

Course DurationFeesMode of StudyCourse LevelInstitute Type
3 YearsVariesFull-timeUndergraduatePrivate

Rudra Institute of Technology BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, Business Communication, Environmental Studies
Semester 2Web Analytics, Content Marketing, Principles of Marketing, Database Management Systems, Organizational Behavior
Semester 3SEO (Search Engine Optimization), SMM (Social Media Marketing), Financial Management, Operating Systems, E-Commerce
Semester 4SEM (Search Engine Marketing), Email Marketing, Consumer Behavior, Web Development for Marketers, Business Law
Semester 5Mobile Marketing, Digital Marketing Strategy, Entrepreneurship Development, Project Management, Elective I
Semester 6Internship/Project, Digital Marketing Campaign Management, Elective II, Elective III, Cyber Security Fundamentals
This table provides a semester-wise breakdown of the syllabus for a BCA in Digital Marketing course at Rudra Institute of Technology, including subjects like SEO, SEM, Web Analytics, and more, structured to give a comprehensive overview of digital marketing principles and practices.

Rudra Institute of Technology BCA in Digital Marketing Important Topics 2024

SemesterImportant Topics
Semester 1Introduction to Digital Marketing, Basics of Marketing, Web Analytics, Content Creation and Management
Semester 2Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Web Design and Development Principles
Semester 3Advanced SEO, Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Mobile Marketing
Semester 4Video Marketing, Digital Marketing Strategy, E-commerce Marketing, Data Analysis and Reporting
Semester 5Customer Relationship Management, Influencer Marketing, Digital Marketing Laws and Ethics, Project Management
Semester 6Emerging Trends in Digital Marketing, Campaign Management, Capstone Project, Digital Marketing Portfolio Development

Rudra Institute of Technology BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at Rudra Institute of Technology?
The BCA in Digital Marketing program at Rudra Institute of Technology spans over a period of 3 years, divided into 6 semesters.
What is the eligibility criteria for enrolling in the BCA in Digital Marketing at Rudra Institute of Technology?
Candidates must have completed their 10+2 or equivalent examination from a recognized board with a minimum of 50% marks. Proficiency in English and basic computer knowledge is preferred.
What is the course fee for the BCA in Digital Marketing at Rudra Institute of Technology?
The total course fee for the BCA in Digital Marketing at Rudra Institute of Technology is approximately INR 1.2 lakhs per annum. This does not include additional charges such as hostel fees, examination fees, etc.
What is the syllabus for the BCA in Digital Marketing program?
The syllabus for the BCA in Digital Marketing program includes subjects like Digital Marketing Fundamentals, SEO Techniques, Content Marketing, Social Media Marketing, Web Analytics, Email Marketing, Mobile Marketing, and Digital Strategy and Planning among others.
Are there any entrance exams accepted for admission into the BCA in Digital Marketing program at Rudra Institute of Technology?
Admission into the BCA in Digital Marketing program at Rudra Institute of Technology is based on the performance in the institute's own entrance examination. However, candidates with high scores in national level entrance exams may also be considered for direct admission.

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