Semester | Subjects |
---|---|
Semester 1 | Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, Business English, Mathematics for Computer Science |
Semester 2 | Web Technologies, Content Writing & Strategy, Graphic Designing for Digital Platforms, Database Management Systems, Organizational Behavior |
Semester 3 | SEO Fundamentals, Social Media Marketing, Data Analytics Using Python, Accounting and Financial Management, Consumer Behavior |
Semester 4 | Email Marketing, Pay Per Click (PPC) Advertising, Mobile Marketing, Web Analytics, E-Commerce Management |
Semester 5 | Digital Marketing Strategy, Online Reputation Management, Affiliate Marketing, Project Work (Part 1), Elective 1 |
Semester 6 | Advanced Digital Marketing Tools, Digital Marketing Laws and Ethics, Project Work (Part 2), Elective 2, Elective 3 |