Semester | Subjects |
---|---|
Semester 1 | Introduction to Digital Marketing, Fundamentals of Computer Science, English Language & Communication Skills, Mathematics I |
Semester 2 | Web Technologies, Mathematics II, Environmental Studies, Principles of Marketing |
Semester 3 | Content Marketing & Strategy, Data Structures using C, Database Management Systems, Organizational Behavior |
Semester 4 | Search Engine Optimization (SEO), Social Media Marketing, Financial Accounting, Human Resource Management |
Semester 5 | Email Marketing, Mobile Marketing, Elective I, Elective II |
Semester 6 | Web Analytics, Project Work, Elective III, Elective IV |
Module | Important Topics |
---|---|
Introduction to Digital Marketing | Basics of Digital Marketing, SEO, SEM, Content Marketing |
Web Analytics | Google Analytics, Traffic Analysis, Conversion Tracking |
Social Media Marketing | Facebook, Twitter, LinkedIn Marketing Strategies, Social Media Campaigns |
Email Marketing | Email Campaigns, Segmentation, Email Automation |
Mobile Marketing | App Marketing, SMS Marketing, Mobile Advertising |
Online Advertising | PPC, Display Ads, Ad Networks, Remarketing Strategies |
Content Marketing | Content Creation, Blogging, Content Strategy, Video Marketing |
SEO (Search Engine Optimization) | On-page SEO, Off-page SEO, Keyword Research, Link Building |
SEM (Search Engine Marketing) | AdWords, PPC Campaigns, Bid Management, Quality Score |
Project Work | Real-life Digital Marketing Project, Campaign Analysis, Reporting |