| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 3 years | Undergraduate | $10,000 per year | Full-time | Private |
| Module | Important Topics |
|---|---|
| Introduction to Digital Marketing | Overview of Digital Marketing, SEO Basics, Importance of Digital Marketing |
| Content Marketing | Content Creation, Strategy, Blogging, Video Marketing |
| Social Media Marketing | Platforms Overview, Strategy, Analytics, Advertising |
| Search Engine Optimization (SEO) | On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools |
| Pay-Per-Click (PPC) Advertising | Google Ads, Bing Ads, Campaign Management, Conversion Optimization |
| Email Marketing | Email Campaigns, Automation, Segmentation, Metrics |
| Web Analytics | Google Analytics, Data Analysis, Reporting, Conversion Tracking |
| Mobile Marketing | Mobile Advertising, App Store Optimization, Mobile SEO, SMS Marketing |
| Affiliate Marketing | Affiliate Networks, Strategies, Commission Models, Performance Measurement |
| Online Reputation Management (ORM) | Monitoring Tools, Strategies for Building Positive Reputation, Handling Negative Feedback |
