BCA in Digital Marketing at Arka Jain University Jamshedpur - Course, Fees, Admission, Seats, Syllabus

As of my recent update in April 2023 the specific structures and syllabi for courses may vary among different institutions, including Arka Jain University in Jamshedpur. However when it comes to a Bachelor of Computer Applications (BCA) program with a specialization in Digital Marketing there are key topics and areas of study that are generally considered essential. Here is a list of subjects that are likely to be included in such a curriculum; 1. **Introduction to Digital Marketing**; This involves understanding the fundamentals of marketing including its significance in todays business world, various digital marketing channels and how it fits into overall marketing strategies. 2. **Content Marketing**; Here you'll learn how to create content that attracts and retains a specific audience while driving profitable customer actions. 3. **Search Engine Optimization (SEO)**; This covers techniques aimed at enhancing website visibility on search engine results pages (SERPs) through means. It includes aspects such as keyword research, optimizing web pages building quality backlinks and understanding Google algorithms. 4. **Search Engine Marketing (SEM)**; The focus here is on increasing website visibility on search engine results pages through paid advertising methods, like Google Ads. 5. **Social Media Marketing (SMM)*Strategies for promoting content and engaging with audiences on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn and more. 6. Utilizing email as a marketing tool to engage potential and existing customers. This includes crafting emails and managing email lists efficiently. 7. Understanding how to collect report and analyze website data using tools like Google Analytics to optimize web usage. 8. Reaching audiences through devices with effective mobile marketing strategies including mobile advertising, SMS marketing and app based marketing. 9. Techniques specifically tailored for promoting and selling products or services through e commerce platforms. This includes optimizing conversion rates and implementing customer retention strategies. 10. Developing digital marketing strategies aligned with business objectives by considering budgeting, planning and measurement. 11. Recognizing the considerations and legal frameworks associated with digital marketing practices including data protection laws and privacy regulations. 12. Staying updated on the trends and technologies in digital marketing such, as artificial intelligence integration augmented reality applications and optimizing for voice search. 13. **Project Work/Internship**; Gaining hands on experience by working on projects or internships that enable students to put their marketing knowledge into practice.