BCA in Digital Marketing at Bengal College of Engineering and Technology - Course, Fees, Admission, Seats, Syllabus

Durgapur ( West Bengal )

Estd In: 2001

Last Updated on February 20, 2024 6:17 PM

We're thrilled to introduce our Bachelor of Computer Applications (BCA) in Digital Marketing program at Bengal College of Engineering and Technology. This crafted course is perfect for those who aspire to become digital marketing professionals. It combines the foundations of computer applications with the ever changing world of digital marketing providing students with a comprehensive understanding of both fields. Our curriculum is designed to equip students with the skills and knowledge to succeed in todays rapidly evolving digital landscape. By blending knowledge with hands on experience we ensure that our students are well prepared to meet industry demands and excel in their future careers. Join us on this journey that bridges the gap between technology and marketing opening up a plethora of opportunities, in the digital domain.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Bengal College of Engineering and Technology BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies (Please check the institute's website for current fees)	Full Time	Private

Bengal College of Engineering and Technology BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Fundamentals of Computer Programming, Mathematics for Computer Science, English Communication, Principles of Management
Semester 2	Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, Content Writing & Strategy
Semester 3	Search Engine Optimization (SEO), Data Structures and Algorithms, Microeconomics, Social Media Marketing, Graphic Designing for Digital Platforms
Semester 4	Search Engine Marketing (SEM), E-Commerce & Digital Business Models, Macroeconomics, Analytics and Data Insights, Email Marketing
Semester 5	Mobile Marketing, Digital Advertising & Google Ads, Consumer Behavior, Entrepreneurship, Project Work (Part 1)
Semester 6	Integrated Digital Marketing Strategy, Affiliate Marketing, Digital Media Laws, Ethics in Digital Marketing, Project Work (Part 2)

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Bengal College of Engineering and Technology BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning and Wireframe, CMS in Digital Marketing
Search Engine Optimization (SEO)	On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools and Algorithms
Search Engine Marketing (SEM)	Pay-Per-Click (PPC), Google Ads, Campaign Management, Conversion Tracking
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Analytics
Email Marketing	Email Campaigns, Email Automation, Tools for Email Marketing, Metrics to Measure Email Success
Content Marketing	Content Strategy, Blogging, Video Marketing, Content Distribution Channels
Web Analytics	Google Analytics, Tracking Website Traffic, Conversion Rate Optimization, Reporting and Analysis
Mobile Marketing	Mobile Advertising, App Store Optimization (ASO), Mobile Marketing Campaigns, SMS Marketing
Affiliate Marketing	Basics of Affiliate Marketing, Affiliate Networks, Strategies for Affiliate Marketing, Performance Measurement
Influencer Marketing	Identifying Right Influencers, Influencer Outreach, Campaign Management, ROI of Influencer Marketing

Bengal College of Engineering and Technology BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Bengal College of Engineering and Technology?

The BCA in Digital Marketing course at Bengal College of Engineering and Technology is a 3-year undergraduate program.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing course?

To enroll in the BCA in Digital Marketing course, candidates must have completed their 10+2 or equivalent examination from a recognized board with Mathematics/Computer Science/Information Practice as one of the subjects.

What is the admission process for the BCA in Digital Marketing course at Bengal College of Engineering and Technology?

The admission process for the BCA in Digital Marketing course typically involves submission of the application form, followed by counseling based on the merit of the qualifying examination.

What are the career prospects after completing BCA in Digital Marketing from Bengal College of Engineering and Technology?

After completing BCA in Digital Marketing, graduates can pursue careers as Digital Marketing Managers, SEO Specialists, Content Marketing Managers, Social Media Managers, and Digital Analysts, among others.

Does Bengal College of Engineering and Technology provide placement assistance for BCA in Digital Marketing students?

Yes, Bengal College of Engineering and Technology provides placement assistance to BCA in Digital Marketing students. The college has a dedicated placement cell that organizes campus recruitment drives and training sessions to help students secure positions in reputed companies.

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