BCA in Digital Marketing at Calicut University - Course, Fees, Admission, Seats, Syllabus

As of my update in April 2023 the specific course outlines for the BCA program in Digital Marketing at Calicut University may undergo slight variations due to updates in curriculum or teaching methods. However I can provide you with an overview of the key topics typically covered in a Digital Marketing course within the BCA program. It's important to note that for the accurate and up to date information it is recommended to refer to Calicut Universitys official curriculum or directly reach out to the university. Here are some of the areas that are usually addressed; **Introduction to Digital Marketing**; This module covers the fundamental principles of digital marketing, its significance and how it integrates into overall marketing strategies. **Website. Development**; Students learn about planning, designing and creating websites that are optimized specifically for marketing purposes. **Search Engine Optimization (SEO)**; This topic focuses on techniques used to enhance visibility, on search engines and improve rankings.Ways to enhance the visibility of a website on search engine results pages (SERPs) in order to attract traffic; Content Marketing; Employing strategies to create and distribute valuable, relevant and consistent content that appeals to a specific audience and helps with customer retention. Social Media Marketing (SMM); Utilizing social media platforms to engage with the target audience build brand recognition boost sales and drive traffic towards the website. Email Marketing; Implementing strategies for sending targeted emails to potential customers as well as existing ones. These emails aim to promote products or services while fostering relationships. Paid Advertising; Gaining an understanding of different paid advertising models such, as Pay Per Click (PPC) display advertising and social media advertisements. This knowledge can help optimize ad campaigns for results. Here is a list of areas covered in a Digital Marketing course within the BCA program at Calicut University; 1. Web Analytics; Using tools like Google Analytics to measure, collect, analyze and report web data in order to understand and optimize web usage. 2. Mobile Marketing; Strategies aimed at reaching the audience on their smartphones, tablets and other mobile devices through websites, email, SMS, social media platforms and apps. 3. Digital Marketing Strategy; Developing a strategy that integrates various digital marketing techniques to achieve business goals. 4. E commerce Marketing; Tactics focused on promoting stores or e commerce platforms to increase sales and conversions. 5. Influencer Marketing; Utilizing influencers to amplify marketing messages and reach an more targeted audience. 6. Online Reputation Management (ORM); Strategies for monitoring and influencing the reputation of individuals or brands. 7. Digital Marketing. Ethics; Understanding the legal considerations, privacy issues and ethical standards involved in digital marketing. Please note that this list provides an overview of the topics covered in the Digital Marketing course, at Calicut Universitys BCA program.