BCA in Digital Marketing at Chhatrapati Shivaji Maharaj University - Course, Fees, Admission, Seats, Syllabus

Navi Mumbai ( Maharashtra )

Estd In: 2018

Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Chhatrapati Shivaji Maharaj University BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies by region	Full-time/Part-time	Public

Chhatrapati Shivaji Maharaj University BCA in Digital Marketing Syllabus 2024

Semester	Subjects	Practicals/Projects
Semester 1	Introduction to Digital Marketing, Fundamentals of Management, Basic Mathematics, English Communication, Computer Fundamentals	Computer Lab Work, English Communication Lab
Semester 2	Web Technologies, Content Writing & Management, E-Commerce & Digital Economy, Organizational Behavior, Environmental Studies	Web Technologies Lab, Content Management Project
Semester 3	SEO & SEM Techniques, Data Analysis & Decision Making, Social Media Marketing, Accounting and Financial Management, Consumer Behavior	SEO & SEM Lab, Social Media Marketing Project
Semester 4	Email Marketing, Mobile Marketing, Digital Marketing Strategies, Business Law, Elective 1 (Choose any one: Graphic Designing for Digital Media, Video Production for Digital Media)	Email and Mobile Marketing Lab, Digital Marketing Strategy Project
Semester 5	Web Analytics, Online Reputation Management, Digital Media Laws & Ethics, Elective 2 (Choose any one: Advanced SEO Techniques, Advanced Social Media Marketing), Elective 3 (Choose any one: E-Commerce Marketing, Affiliate Marketing)	Web Analytics Lab, Online Reputation Management Project
Semester 6	Internship/Project Work, Emerging Trends in Digital Marketing, Digital Marketing Portfolio Management, Elective 4 (Choose any one: Influencer Marketing, Content Marketing)	Internship/Project Report, Portfolio Presentation

Chhatrapati Shivaji Maharaj University BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning, Website Designing Basics, CMS
Search Engine Optimization (SEO)	On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools, Google Algorithms
Content Marketing	Content Strategy, Content Creation, Blogging, Video Marketing, Content Promotion
Social Media Marketing (SMM)	Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Twitter Marketing, Social Media Analytics
Email Marketing	Email Campaigns, Email Automation, Email Templates, Email Analytics, GDPR Compliance
Pay Per Click (PPC)	Google Ads, Bing Ads, PPC Campaigns, Ad Copywriting, Conversion Rate Optimization
Web Analytics	Google Analytics, Tracking and Reporting, User Behavior Analysis, Conversion Tracking
Digital Marketing Strategy	Marketing Funnels, Customer Journey, Digital Marketing Tools, Campaign Planning, ROI Measurement

Please note that the actual syllabus may vary, and it's always best to refer to the official Chhatrapati Shivaji Maharaj University website or contact the university directly for the most accurate and up-to-date syllabus for the BCA in Digital Marketing program.

Chhatrapati Shivaji Maharaj University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Chhatrapati Shivaji Maharaj University?

The BCA in Digital Marketing course at Chhatrapati Shivaji Maharaj University is a 3-year undergraduate program.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing course?

To enroll in the BCA in Digital Marketing course, candidates must have completed 10+2 or equivalent examination from a recognized board with a minimum of 50% marks.

What is the admission process for the BCA in Digital Marketing course at Chhatrapati Shivaji Maharaj University?

The admission process for the BCA in Digital Marketing course typically involves filling out an application form, submitting required documents, and appearing for an entrance exam or interview as specified by the university.

What are the career prospects after completing BCA in Digital Marketing from Chhatrapati Shivaji Maharaj University?

After completing a BCA in Digital Marketing, graduates can pursue careers in various fields such as digital marketing, social media management, content marketing, SEO/SEM specialist, digital marketing analyst, and more.

Does Chhatrapati Shivaji Maharaj University offer placement assistance for BCA in Digital Marketing students?

Yes, Chhatrapati Shivaji Maharaj University offers placement assistance to students of the BCA in Digital Marketing course. The university has a dedicated placement cell that organizes campus interviews, workshops, and seminars to help students prepare for their careers.

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