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DAV Institute of Management BCA in Digital Marketing

BCA in Digital Marketing at DAV Institute of Management - Course, Fees, Admission, Seats, Syllabus

location Faridabad ( Haryana )
location Estd In: 1997
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BCA in Digital Marketing at DAV Institute of Management - Course, Fees, Admission, Seats, Syllabus
location
Faridabad ( Haryana )
location
Estd In: 1997
Last Updated on February 20, 2024 6:12 PM
The Digital Marketing program offered at DAV Institute of Management known as Bachelor of Computer Applications (BCA) in Digital Marketing is an educational program that aims to equip students with the necessary skills and knowledge for a successful career in the digital marketing field. This program combines expertise in computer applications with strategic elements of digital marketing providing students with a comprehensive learning experience. The curriculum of the BCA in Digital Marketing at DAV Institute of Management is carefully designed to cover a range of subjects, including Search Engine Optimization (SEO) Social Media Marketing (SMM) Email Marketing, Digital Analytics, Content Marketing and more. Additionally it incorporates computer science subjects to ensure students receive a well rounded education. The selection process for this program typically involves assessing candidates based on their performance in their 10+2 examinations and conducting personal interviews to evaluate their interest and aptitude for digital marketing. As for the fees the program strives to offer pricing to make it accessible to a diverse range of students. For the up to date fee structure information prospective students are encouraged to directly contact the institute. DAV Institute of Management has a track record when it comes to placements. They have a placement cell that actively works towards securing lucrative opportunities, for graduates.Students enrolled in the BCA Digital Marketing program have secured positions, at known companies spanning different sectors. This achievement showcases the high quality education offered by the program, which aligns with industry needs and requirements.
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Table of Contents

DAV Institute of Management BCA in Digital Marketing Highlights 2024

Course Duration3 Years
Course LevelUndergraduate
Course Tuition FeesVaries by Year
Mode of StudyFull Time
Institute TypePrivate

DAV Institute of Management BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Basics of Management, Computer Programming, Mathematics for Computer Science, English Communication
Semester 2Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, Environmental Studies
Semester 3Content Marketing & Strategy, Social Media Marketing, Data Structures and Algorithms, Business Economics, Personality Development & Communication Skills
Semester 4Search Engine Optimization (SEO), Search Engine Marketing (SEM), Management Information Systems, Cost Accounting, Quantitative Techniques
Semester 5Email Marketing, Affiliate Marketing, Project Management, Elective 1, Elective 2
Semester 6Capstone Project, Digital Analytics, Elective 3, Elective 4, Internship/Industrial Training
This table is a simplified and generic version of what a BCA in Digital Marketing syllabus might look like, structured into a single-line HTML format for easy reading. Remember, the actual syllabus may vary significantly, and it's essential to refer to the official documentation for accurate and up-to-date information.

DAV Institute of Management BCA in Digital Marketing Important Topics 2024

Important Topics in BCA Digital Marketing at DAV Institute of Management
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Web Analytics
Mobile Marketing
Affiliate Marketing
Digital Marketing Strategy

DAV Institute of Management BCA Course FAQs

What is the duration of the BCA in Digital Marketing program at DAV Institute of Management?
The BCA in Digital Marketing program at DAV Institute of Management spans over a period of 3 years, divided into 6 semesters.
How much are the fees for the BCA in Digital Marketing course at DAV Institute of Management?
The total fees for the BCA in Digital Marketing course at DAV Institute of Management are approximately INR 1.5 lakhs for the entire duration of 3 years. Please note, this figure is subject to change and it's advisable to check the institute's official website or contact the admissions office for the most current information.
What is the admission process for the BCA in Digital Marketing at DAV Institute of Management?
The admission process for the BCA in Digital Marketing at DAV Institute of Management typically involves filling out an application form, followed by a counseling session. Some candidates may also need to undergo a personal interview or written test based on the institute's criteria for that academic year.
What is the syllabus or curriculum for the BCA in Digital Marketing program?
The syllabus for the BCA in Digital Marketing program includes subjects such as Digital Marketing Fundamentals, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Content Marketing, Email Marketing, Web Analytics, and Project Work among others. The curriculum is designed to provide a comprehensive understanding of digital marketing strategies and tools.
What are the selection criteria for the BCA in Digital Marketing program at DAV Institute of Management?
The selection criteria for the BCA in Digital Marketing program at DAV Institute of Management generally include academic performance in 10+2 (with a minimum percentage as specified by the institute), performance in the personal interview or written test (if applicable), and any other criteria set by the institute for that academic year.

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