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Dr Preeti Global University BCA in Digital Marketing

BCA in Digital Marketing at Dr Preeti Global University - Course, Fees, Admission, Seats, Syllabus

location Shivpuri ( Madhya Pradesh )
location Estd In: 2011
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BCA in Digital Marketing at Dr Preeti Global University - Course, Fees, Admission, Seats, Syllabus
location
Shivpuri ( Madhya Pradesh )
location
Estd In: 2011
Last Updated on February 21, 2024 5:24 PM
Dr Preeti Global University provides an opportunity for students interested in the digital realm with its BCA in Digital Marketing program. This course aims to equip students with the skills and knowledge to succeed in the dynamic field of digital marketing. The BCA in Digital Marketing program at Dr Preeti Global University spans three years divided into six semesters offering an understanding of digital marketing strategies, social media marketing, search engine optimization and more. This program is designed for students who're keen to explore the world of digital marketing and stay updated on current trends and tools used by professionals today. Emphasizing hands on learning the course ensures that students gain experience through digital marketing campaigns and projects. The tuition fees for the BCA in Digital Marketing at Dr Preeti Global University are competitively priced, making it accessible to students from backgrounds. It's an option, for those aiming to start their career in digital marketing as it combines theoretical knowledge with practical skills.
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Table of Contents

Dr Preeti Global University BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Fundamentals of Computer Programming, Mathematics for Computer Science, English for Communication, Environmental Studies
Semester 2Web Technologies, Database Management Systems, Data Structures, Principles of Marketing, Organizational Behavior
Semester 3Content Marketing & Strategy, Social Media Marketing, Search Engine Optimization (SEO), Consumer Behavior, Statistics for Business
Semester 4Search Engine Marketing (SEM), Email Marketing, Mobile Marketing, Web Analytics, Financial Management
Semester 5Digital Marketing Campaign Planning, E-commerce Marketing, Graphic Designing for Marketers, Internship/Project, Elective I
Semester 6Advanced Digital Marketing Strategies, Affiliate Marketing, Video Marketing, Digital Marketing Portfolio Development, Elective II
This table is a simplified and hypothetical example. Universities often update their syllabi to keep up with industry trends, so it's essential to check the latest curriculum from the official university website or contact the university directly for the most accurate and up-to-date information.

Dr Preeti Global University BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingOverview of Digital Marketing, Digital Marketing vs Traditional Marketing, Introduction to SEO, SEM, SMM
Content MarketingContent Creation, Content Strategy, Blogging, Video Marketing
Search Engine Optimization (SEO)Keyword Research, On-page SEO, Off-page SEO, Technical SEO
Social Media Marketing (SMM)Facebook, Instagram, LinkedIn, Twitter Marketing Strategies
Email MarketingEmail Campaigns, Segmentation, Email Automation, Analytics
Pay-Per-Click (PPC)Google Ads, Bing Ads, PPC Strategies, Conversion Tracking
Web AnalyticsGoogle Analytics, Data Analysis, Reporting, Decision Making
Mobile MarketingMobile Advertising, App Store Optimization, Mobile SEO
E-commerce MarketingE-commerce SEO, Product Listing Ads, E-commerce Analytics
Digital Marketing StrategyPlanning, Implementation, Monitoring, Optimization

Dr Preeti Global University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Dr Preeti Global University?
The BCA in Digital Marketing course at Dr Preeti Global University is a 3-year undergraduate program.
What are the eligibility criteria for enrolling in the BCA in Digital Marketing course?
To enroll in the BCA in Digital Marketing course, candidates must have completed their 10+2 or equivalent examination from a recognized board with a minimum aggregate score as specified by the university.
What is the admission process for the BCA in Digital Marketing course at Dr Preeti Global University?
The admission process for the BCA in Digital Marketing course typically involves submitting an online application, followed by document verification, and meeting the eligibility criteria set by the university. Some cases may require an entrance exam or a personal interview.
What are the career prospects after completing BCA in Digital Marketing from Dr Preeti Global University?
After completing the BCA in Digital Marketing, graduates can pursue careers in various fields such as digital marketing, social media management, content marketing, SEO/SEM specialist, digital marketing strategist, and more. They can work in industries like IT firms, advertising agencies, digital marketing agencies, e-commerce companies, and corporate businesses.
Does Dr Preeti Global University provide placement assistance for BCA in Digital Marketing students?
Yes, Dr Preeti Global University provides placement assistance to students of the BCA in Digital Marketing course. The university has a dedicated placement cell that organizes campus drives, training sessions, and workshops to help students prepare for their careers.

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