Course Duration | 3 Years |
---|---|
Course Level | Undergraduate |
Course Tuition Fees | Varies |
Mode of Study | Full Time |
Institute Type | Private |
Semester | Subjects |
---|---|
Semester 1 | Introduction to Digital Marketing, Fundamentals of Computer & IT, Principles of Management, Business Communication, Mathematics for Computer Science |
Semester 2 | Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, Data Structures Using C |
Semester 3 | Content Marketing & Strategy, Computer Networks, Object-Oriented Programming with Java, Business Statistics, E-Commerce |
Semester 4 | SEO & SEM Techniques, Social Media Marketing, Operating Systems, Research Methodology, Visual Programming |
Semester 5 | Email Marketing, Mobile Marketing, Cyber Law and Ethics, Project Management, Elective I |
Semester 6 | Analytics and Conversion Optimization, Digital Marketing Project, Elective II, Elective III, Internship/Project Work |
Semester | Important Topics |
---|---|
Semester 1 | Introduction to Digital Marketing, Basics of Marketing, Web Analytics |
Semester 2 | Content Marketing, SEO Fundamentals, Email Marketing |
Semester 3 | Social Media Marketing, PPC Advertising, Mobile Marketing |
Semester 4 | Advanced SEO, Digital Strategy and Planning, E-commerce Marketing |
Semester 5 | Web Design and Development for Marketers, Video Marketing, Influencer Marketing |
Semester 6 | Integrated Digital Marketing Campaigns, Analytics and Conversion Rate Optimization, Digital Marketing Ethics and Laws |