BCA in Digital Marketing at Echelon Institute of Technology - Course, Fees, Admission, Seats, Syllabus

Faridabad ( Haryana )

Estd In: 2007

Last Updated on February 20, 2024 6:18 PM

The Echelon Institute of Technology is proud to introduce its BCA in Digital Marketing program. This program has been meticulously designed to meet the changing demands of the digital world. It aims to bridge the gap between computing education and the dynamic realm of digital marketing equipping graduates with the necessary skills to navigate the complexities of the digital marketplace. The curriculum covers a range of subjects, including fundamental digital marketing strategies, SEO, content marketing, as well as advanced analytics and data driven marketing techniques. By studying these subjects students will develop an understanding of the digital marketing landscape. At Echelon Institute of Technology our faculty consists of professionals and academicians who bring a wealth of industry insights from the digital marketing field. They ensure that students not grasp theoretical concepts but also gain practical experience through projects, internships and real life case studies. Admission to our BCA in Digital Marketing program is competitive. Focuses on identifying students who have a genuine passion for both digital technologies and marketing. The selection process takes into account achievements, performance, in entrance examinations and a personal interview. This ensures that we have a cohort of talented individuals who are ready to excel in the exciting domain of digital marketing.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Echelon Institute of Technology BCA in Digital Marketing Highlights 2024

Given the constraints of the request and the fact that my last update was in April 2023, I may not have the most current or specific data for the Echelon Institute of Technology's BCA in Digital Marketing program. However, I can provide a generic example of how you might structure such a table in HTML. Please verify the actual details from the institute's official resources.

Course Duration	Course Level	Course Tuition Fees (Rs)	Mode of Study	Institute Type
3 Years	Undergraduate	1,20,000 (per annum)	Full-time	Private

Please replace the tuition fees and other details with the actual data from the Echelon Institute of Technology. The fees and details I provided are placeholders and likely do not reflect the current or accurate information for the BCA in Digital Marketing program.

Echelon Institute of Technology BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Principles of Management, Basic Programming, English Communication, Mathematics for Computing
Semester 2	Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, Environmental Studies
Semester 3	Content Marketing & Strategy, Search Engine Optimization (SEO), Data Structures and Algorithms, Business Economics, Personality Development
Semester 4	Social Media Marketing, Search Engine Marketing (SEM), Object-Oriented Programming, Business Analytics, Cyber Security Fundamentals
Semester 5	Email Marketing, Mobile Marketing, E-Commerce Management, Cloud Computing, Entrepreneurship Development
Semester 6	Digital Marketing Project, Affiliate Marketing, Web Analytics, Artificial Intelligence in Marketing, Ethical and Legal Issues in Digital Marketing

This table is a simplified example and should be adapted or expanded based on the actual curriculum provided by the institution. For the most accurate and up-to-date syllabus, please consult the official Echelon Institute of Technology website or contact them directly.

Echelon Institute of Technology BCA in Digital Marketing Important Topics 2024

Topic	Description
Introduction to Digital Marketing	Overview of digital marketing, its importance, and how it fits into the overall marketing strategy.
Content Marketing	Strategies for creating, publishing, and distributing content to attract and retain a clearly defined audience.
Search Engine Optimization (SEO)	Techniques to increase the quantity and quality of traffic to a website through organic search engine results.
Pay-Per-Click (PPC) Advertising	Using paid advertisements to drive traffic to a website, including Google AdWords and Bing Ads.
Social Media Marketing	Using platforms like Facebook, Twitter, and Instagram to promote a product or service.
Email Marketing	Direct marketing via email to promote products or services and develop relationships with potential customers.
Web Analytics	Analysis of website data to understand and improve web usage.
Mobile Marketing	Marketing on or with a mobile device, such as a smartphone.
Affiliate Marketing	Performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Online Reputation Management	Controlling a brand's reputation on the internet.

This table provides a simplified overview of potential topics. For specific course content, syllabi, and academic requirements, please refer to the official resources provided by the Echelon Institute of Technology.

Echelon Institute of Technology BCA Course FAQs

What is the Echelon Institute of Technology BCA in Digital Marketing?

The Echelon Institute of Technology BCA in Digital Marketing is a specialized undergraduate program designed to equip students with comprehensive knowledge and skills in digital marketing along with a strong foundation in computer applications.

What are the eligibility criteria for the Echelon Institute of Technology BCA in Digital Marketing?

The eligibility criteria for the Echelon Institute of Technology BCA in Digital Marketing typically include a pass in 10+2 or equivalent examination from a recognized board with Mathematics/Information Practices as one of the subjects.

How can I apply for BCA in Digital Marketing at Echelon Institute of Technology?

To apply for the BCA in Digital Marketing at Echelon Institute of Technology, candidates need to visit the official website of the institute and fill out the online application form. They may also need to submit relevant documents and appear for an entrance examination if required.

What is the duration of the BCA in Digital Marketing program at Echelon Institute of Technology?

The BCA in Digital Marketing program at Echelon Institute of Technology is typically a 3-year undergraduate course, divided into six semesters.

What career opportunities are available after completing BCA in Digital Marketing from Echelon Institute of Technology?

After completing the BCA in Digital Marketing from Echelon Institute of Technology, graduates can pursue various career opportunities such as digital marketing specialist, SEO analyst, social media manager, content marketing manager, digital marketing consultant, and many more in the field of digital marketing and IT.

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