BCA in Digital Marketing at Guru Nanak Institute of Technology - Course, Fees, Admission, Seats, Syllabus

Kolkata ( West Bengal )

Estd In: 2003

Last Updated on February 15, 2024 2:50 PM

The Guru Nanak Institute of Technology (GNIT) in Kolkata is a regarded educational institution that has been nurturing students in various fields of technology and management. Among its range of courses the Bachelor of Computer Applications (BCA) program with a focus on Digital Marketing stands out as a unique and contemporary specialization designed to meet the evolving needs of the digital era. The goal of this program is to provide students with a foundation in computer applications combined with specialized knowledge in digital marketing strategies and tools. The BCA program specializing in Digital Marketing at GNIT offers a curriculum that covers essential topics such as search engine optimization (SEO) social media marketing, content marketing, email marketing, analytics and more. It combines knowledge with practical learning experiences to ensure that students not only grasp the concepts but also learn how to apply them in real world situations. This specialization is particularly suitable for those who aspire to excel in the field of digital marketing by offering them a blend of technical skills and marketing expertise. Furthermore GNITs BCA program provides an environment to learning supported by experienced faculty members and state of the art facilities. The institute also offers opportunities, for internships and placements enabling students to kickstart their careers in the ever evolving field of digital marketing.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Guru Nanak Institute of Technology BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Information not available	Full Time	Private

Guru Nanak Institute of Technology BCA in Digital Marketing Syllabus 2024

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Basics of Management, Financial Accounting, Computer Fundamentals, English Communication
Semester 2	Web Analytics, Consumer Behavior, E-Commerce Management, Database Management Systems, Environmental Studies
Semester 3	Content Marketing, Social Media Marketing, Organizational Behavior, Data Structures, Business Economics
Semester 4	Search Engine Optimization, Search Engine Marketing, Financial Management, Operating Systems, Mathematics
Semester 5	Email Marketing, Mobile Marketing, Strategic Management, Software Engineering, Indian Constitution
Semester 6	Digital Marketing Project, Affiliate Marketing, Cyber Security, Artificial Intelligence, Entrepreneurship Development

Guru Nanak Institute of Technology BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning, and CMS (WordPress)
Search Engine Optimization (SEO)	On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools and Algorithms
Search Engine Marketing (SEM)	Google Ads, PPC Campaigns, AdWords Tool, Reporting and Analysis
Social Media Marketing (SMM)	Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies
Email Marketing	Email Campaigns, Tools, Strategies, and Compliance
Content Marketing	Content Strategy, Blogging, Video Marketing, Content Analysis Tools
Web Analytics	Google Analytics, Tracking and Reporting, Conversion Optimization
Mobile Marketing	Mobile Advertising, App Store Optimization, Mobile Web Marketing
Digital Marketing Strategy	Planning Digital Marketing Campaigns, Budget Allocation, Performance Measurement

Guru Nanak Institute of Technology BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at Guru Nanak Institute of Technology, Kolkata?

The BCA in Digital Marketing programme at Guru Nanak Institute of Technology, Kolkata, spans over a duration of 3 years, divided into 6 semesters.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing programme at Guru Nanak Institute of Technology, Kolkata?

To be eligible for the BCA in Digital Marketing programme, candidates must have completed their 10+2 or equivalent examination from a recognised board with Mathematics/Computer Science/Information Practice as one of the subjects.

What is the fee structure for the BCA in Digital Marketing programme at Guru Nanak Institute of Technology, Kolkata?

The total fee for the BCA in Digital Marketing programme at Guru Nanak Institute of Technology, Kolkata, is approximately Rs. 3,00,000 for the entire duration of the course.

What are the career prospects after completing the BCA in Digital Marketing from Guru Nanak Institute of Technology, Kolkata?

After completing the BCA in Digital Marketing, graduates can pursue careers in various fields such as digital marketing specialist, SEO analyst, content marketing manager, social media manager, and digital marketing consultant, among others.

Does Guru Nanak Institute of Technology, Kolkata provide placement assistance for BCA in Digital Marketing students?

Yes, Guru Nanak Institute of Technology, Kolkata provides placement assistance to students enrolled in the BCA in Digital Marketing programme. The institute has a dedicated placement cell that organises campus interviews and training sessions to help students secure positions in reputable companies.

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