BCA in Digital Marketing at IIBS bangalore - Course, Fees, Admission, Seats, Syllabus

The Bachelor of Computer Applications (BCA) program at the International Institute of Business Studies (IIBS) offers a specialization in Digital Marketing. This program aims to provide students with the skills and knowledge required to thrive in the digital marketing industry. Although the specific curriculum may vary here are some subjects typically covered in a BCA program with a focus on Digital Marketing; 1. **Introduction to Digital Marketing**; An overview of marketing including an understanding of its landscape and the differences between traditional and digital marketing. 2. **Content. Management**; Strategies for creating, distributing and effectively managing engaging content across various digital platforms. 3. **Improving Website Visibility (SEO)**; Techniques to enhance website visibility on search engine results pages (SERPs) such as conducting keyword research implementing on page SEO practices and building quality links. 4. **Paid Advertising Strategies (SEM)**; Exploring paid advertising strategies like Pay Per Click (PPC) advertising, Google AdWords and Bing Ads. 5. **Harnessing Social Media Platforms (SMM)**; Strategies for promoting content and actively engaging with audiences on social media platforms such, as Facebook, Twitter, Instagram and LinkedIn. 6.**Email Marketing**; Learn techniques for creating compelling email campaigns mastering email marketing tools and analyzing key metrics to measure campaign success. 7. **Web Analytics**; Gain an understanding of analytics tools like Google Analytics to track website traffic analyze user behavior and evaluate the performance of your marketing campaigns. 8. **Mobile Marketing**; Explore strategies to effectively engage and connect with your target audience through devices. This includes leveraging advertising, SMS marketing and utilizing app based marketing techniques. 9. **E commerce Marketing**; Discover proven techniques for promoting and selling products or services. Learn about optimizing marketplaces and implementing e commerce SEO strategies for visibility and sales. 10. **Digital Marketing Strategy**; Develop digital marketing strategies that align with your business objectives. From planning to implementation and measurement understand how to create strategies that drive results. 11. **Online Reputation Management (ORM)**; Learn strategies for managing and influencing the online reputation of your brand or individual persona through proactive measures. 12. **Affiliate Marketing**; Uncover the potential of affiliate networks and partnerships as assets in your marketing toolbox to boost sales and reach new audiences effectively. 13. **Influencer Marketing**; Master the art of collaborating with influencers to extend your brands reach by leveraging their followership, in targeted promotional efforts. 14. **Web Design and Development**; Understand the fundamentals of web design and development while focusing on creating user websites optimized for search engines (SEO). 15. "Digital Marketing Laws and Ethics; Gaining insights into the aspects, privacy concerns and ethical guidelines surrounding digital marketing. These subjects establish a groundwork in the field of digital marketing equipping students for diverse professional opportunities. It is crucial for students to remain up, to date on these matters."