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IMS Unison University BCA in Digital Marketing

BCA in Digital Marketing at IMS Unison University - Course, Fees, Admission, Seats, Syllabus

location Dehradun ( Uttarakhand )
location Estd In: 1996
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BCA in Digital Marketing at IMS Unison University - Course, Fees, Admission, Seats, Syllabus
location
Dehradun ( Uttarakhand )
location
Estd In: 1996
Last Updated on February 15, 2024 2:48 PM
IMS Unison University, located in the city of Dehradun, Uttarakhand is a renowned educational institution that offers a wide range of courses in different fields. One of its programs is the Bachelor of Computer Applications (BCA) which stands out for its comprehensive curriculum and specialized tracks that cater to the ever changing needs of the technology industry. This program is meticulously designed to provide students with a foundation in computer applications and practical skills essential for success in the dynamic IT sector. What sets apart the BCA program at IMS Unison University is its range of specializations that allow students to personalize their education based on their interests and career goals. These specializations include areas like Cloud Computing, Data Science, Information Security and more. Each specialization delves into its respective subject matter to ensure that students not only grasp theoretical concepts but also gain practical experience through projects, internships and lab sessions. This combination of theory and hands on learning equips graduates with the knowledge and skills to thrive in their chosen fields making them highly sought after by employers, in the technology sector and other industries beyond it.
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IMS Unison University BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
3 YearsUndergraduateVaries (Please check the university's official website for the latest fees)Full TimePrivate

IMS Unison University BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Basics of Management, Fundamentals of Computer and IT, English Communication, Mathematics for Computer Science
Semester 2Web Analytics, Content Marketing, Organizational Behavior, Database Management Systems, Environmental Studies
Semester 3SEO (Search Engine Optimization), SMM (Social Media Marketing), Financial Management, Data Structures Using C, Operating Systems
Semester 4SEM (Search Engine Marketing), Email Marketing, Human Resource Management, Object-Oriented Programming Using C++, Indian Economy
Semester 5Mobile Marketing, Affiliate Marketing, Management Information System, Web Development Using PHP, Minor Project
Semester 6Digital Marketing Strategy, E-commerce Marketing, Cyber Laws and Ethics, Major Project, Internship

IMS Unison University BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingBasics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and CreationDomain Registration, Web Hosting, Website Planning and Maintenance
Search Engine Optimization (SEO)On-Page SEO, Off-Page SEO, Keyword Research, SEO Tools and Practices
Content MarketingContent Strategy, Blogging, Video Marketing, Content Marketing Tools
Social Media Marketing (SMM)Facebook, Instagram, LinkedIn, Twitter Marketing Strategies
Email MarketingEmail Campaigns, Tools, Metrics, and Laws
Pay-Per-Click (PPC)Google Ads, Bing Ads, PPC Campaigns, Conversion Tracking
Web AnalyticsGoogle Analytics, Tracking and Reporting, User Behavior Analysis
Mobile MarketingMobile Advertising, App Store Optimization, Mobile Marketing Strategies
Affiliate MarketingAffiliate Networks, Commission Strategies, Affiliate Marketing Tools
Legalities and Ethics in Digital MarketingDigital Marketing Laws, Ethical Practices, Privacy and Data Protection

IMS Unison University BCA Course FAQs

What is the BCA in Digital Marketing at IMS Unison University?
The BCA in Digital Marketing at IMS Unison University is an undergraduate program designed to equip students with the skills and knowledge required to excel in the digital marketing industry. This program combines the technical aspects of computer applications with the principles and strategies of digital marketing.
What are the eligibility criteria for IMS Unison University BCA in Digital Marketing?
The eligibility criteria for the BCA in Digital Marketing at IMS Unison University typically include completion of 10+2 or equivalent examination from a recognized board with a minimum aggregate percentage as specified by the university. Prospective students should check the official university website or contact the admissions office for the most current requirements.
How can I apply for BCA in Digital Marketing at IMS Unison University?
To apply for the BCA in Digital Marketing program at IMS Unison University, candidates need to fill out the application form available on the university's official website. The application process may involve submitting academic records, personal details, and possibly appearing for an entrance examination or interview, depending on the university's admission criteria.
What are the career prospects after completing BCA in Digital Marketing from IMS Unison University?
After completing the BCA in Digital Marketing from IMS Unison University, graduates have a wide range of career opportunities in the digital marketing field. They can work in roles such as digital marketing specialist, SEO analyst, content marketing manager, social media manager, and digital marketing strategist, among others. The skills acquired during the program also prepare students for entrepreneurial ventures in the digital space.
Does IMS Unison University provide placement assistance for BCA in Digital Marketing students?
Yes, IMS Unison University provides placement assistance to students enrolled in the BCA in Digital Marketing program. The university has a dedicated placement cell that organizes campus recruitment drives, training sessions, and workshops to help students prepare for their careers. Many reputed companies participate in these recruitment drives, offering students a chance to secure positions in the digital marketing industry.

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