BCA in Digital Marketing at Invertis University - Course, Fees, Admission, Seats, Syllabus

As of my update in April 2023 please note that the specific details of the BCA in Digital Marketing program at Invertis University may vary over time to ensure it remains up to date with the ever changing digital marketing landscape. However I can provide you with an overview of the key subjects typically covered in a BCA (Bachelor of Computer Applications) program with a specialization in Digital Marketing. These subjects aim to equip students with both strategic skills required in the field of digital marketing; **Introduction to Digital Marketing**; This module covers the fundamentals of marketing including its significance and how it integrates into the broader marketing spectrum. **Web Technologies**; In this section students will learn about web technologies used for building websites, such as HTML, CSS, JavaScript and popular content management systems like WordPress. **Search Engine Optimization (SEO)**; This segment focuses on techniques to enhance website visibility on search engine results pages (SERPs). It includes topics like keyword research, on page SEO optimization, link building strategies and SEO analytics. **Search Engine Marketing (SEM)*Here are some effective approaches to market a business through paid advertisements on search engines, such as Google Ads and Bing Ads; Utilizing Social Media Marketing (SMM); This involves leveraging platforms like Facebook, Twitter, Instagram and LinkedIn to promote your brand engage with customers and target specific audiences for advertising. Embracing Content Marketing; This strategy revolves around creating and distributing relevant content consistently. The aim is to attract and retain a defined audience. Implementing Email Marketing; By utilizing email as a tool you can effectively showcase your products or services. This includes strategies for building an email list designing emails and measuring the success of your campaigns. Exploring Affiliate Marketing; This approach allows you to earn commissions by promoting peoples or companys products. It involves understanding the dynamics of affiliate partnerships. Harnessing the Power of Mobile Marketing; This encompasses marketing efforts carried out on or through devices. It includes app based marketing, mobile website optimization, SMS and MMS marketing. Leveraging Web Analytics; Tools like Google Analytics help measure web data for the purpose of understanding user behavior and optimizing web usage. Developing a Comprehensive Digital Marketing Strategy; Based on market research insights target audience analysis and business goals alignment; this entails creating a plan to maximize digital marketing impact. Focusing on E commerce Marketing; Strategies geared towards promoting online stores and driving sales growth. Key components include SEO (Search Engine Optimization) PPC (Pay per click) advertising, email marketing campaigns tailored for e commerce purposes well as social media initiatives. Understanding Ethics and Legal Considerations in Digital Marketing; Recognizing the implications surrounding digital marketing practices while staying within legal frameworks that govern these activities. Gaining Practical Experience through Project Work/Internships; Opportunities to apply marketing theories and tools in real world scenarios through hands on projects or internships. Please note that the specific course content may vary so it's always best to refer to the curriculum, for precise details.