BCA in Digital Marketing at LCET Ludhiana - Course, Fees, Admission, Seats, Syllabus

Ludhiana ( Punjab )

Estd In: 2002

Last Updated on February 21, 2024 5:37 PM

The Bachelor of Computer Applications (BCA) in Digital Marketing program at Ludhiana College of Engineering and Technology (LCET) is a cutting edge course that aims to provide students with the skills and knowledge to thrive in the ever changing digital marketing field. This comprehensive undergraduate program spans three years. Combines core computer application principles with the dynamic strategies of digital marketing creating a unique mix of technical expertise and marketing know how. Students who enroll in this course will explore subjects such as web development, digital advertising, search engine optimization (SEO) social media marketing, content marketing and data analytics. LCET is well known for its facilities and seasoned faculty members offering an ideal learning environment for students to grow and innovate. The curriculum is carefully designed to align with industry trends ensuring that graduates are well equipped to tackle the challenges of the digital era. By blending learning with hands on experience through projects and internships students are prepared to excel as skilled professionals in the field of digital marketing. This program not presents numerous career prospects in digital marketing but also empowers students to explore entrepreneurial opportunities, in the digital realm.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

LCET Ludhiana BCA in Digital Marketing Highlights 2024

Here are some key details about the BCA in Digital Marketing program at Ludhiana College of Engineering and Technology; The course usually lasts for 3 years. It is a program. Tuition fees can vary so it's best to check with the college for the most up, to date information. The mode of study is time. The institute offering this program is an institution. Please keep in mind that these specifics, the tuition fees may change, so its advisable to verify directly with Ludhiana College of Engineering and Technology for the latest details.

LCET Ludhiana BCA in Digital Marketing Syllabus 2024

Year	Subjects
1st Year	Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, Programming in C, Communication Skills, Mathematics for Computing, Environmental Studies
2nd Year	Web Designing & Development, Content Marketing & Strategy, Search Engine Optimization (SEO), Data Analysis & Interpretation, Database Management Systems, E-Commerce & Digital Business Models, Organizational Behavior
3rd Year	Social Media Marketing, Pay-Per-Click (PPC) Advertising, Email Marketing, Mobile Marketing, Digital Marketing Analytics, Project Work, Cyber Laws and Ethics

Please note that the actual syllabus may vary and it's always best to check the latest syllabus from the official Ludhiana College of Engineering and Technology website or contact the college directly for the most accurate and up-to-date information.

LCET Ludhiana BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Overview of Digital Marketing, Digital Marketing vs Traditional Marketing, Digital Marketing Channels, Latest Digital Marketing Trends
Content Marketing	Content Creation, Content Strategy, Blogging, Video Marketing
Search Engine Optimization (SEO)	Keyword Research, On-page SEO, Off-page SEO, Technical SEO, SEO Tools
Social Media Marketing	Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategy
Email Marketing	Email Campaigns, Email Automation, Email Personalization, Email Design
Pay-Per-Click (PPC) Advertising	Google Ads, Bing Ads, PPC Strategy, Conversion Rate Optimization
Web Analytics	Google Analytics, Data Analysis, Reporting, Conversion Tracking
Digital Marketing Strategy	Planning, Implementing, and Managing Digital Marketing Campaigns, ROI Measurement

This table provides a general overview of the topics that might be included in a BCA in Digital Marketing program. For the specific syllabus and detailed topics, please contact Ludhiana College of Engineering and Technology directly.

LCET Ludhiana BCA Course FAQs

What is the eligibility criteria for BCA in Digital Marketing at Ludhiana College of Engineering and Technology?

The eligibility criteria for BCA in Digital Marketing at Ludhiana College of Engineering and Technology require candidates to have completed their 10+2 from a recognized board with Mathematics/ Computer Science/ Information Practice as one of the subjects.

What are the fees for the BCA in Digital Marketing program at Ludhiana College of Engineering and Technology?

The fees for the BCA in Digital Marketing program at Ludhiana College of Engineering and Technology are subject to change every academic year. Prospective students are advised to check the official college website or contact the admissions office for the most current fee structure.

Are there any entrance exams accepted for admission into the BCA in Digital Marketing at Ludhiana College of Engineering and Technology?

Admissions to the BCA in Digital Marketing program at Ludhiana College of Engineering and Technology are primarily based on the merit of the candidate's performance in their 10+2 examination. However, the college may also consider scores from relevant entrance exams as part of their comprehensive selection process.

What is the selection process for BCA in Digital Marketing at Ludhiana College of Engineering and Technology?

The selection process for BCA in Digital Marketing at Ludhiana College of Engineering and Technology typically involves a review of the candidate's academic performance in their 10+2 examination, followed by a personal interview. The college may also consider relevant entrance exam scores if applicable.

What are the placement opportunities for BCA in Digital Marketing graduates from Ludhiana College of Engineering and Technology?

Ludhiana College of Engineering and Technology has a dedicated placement cell that works towards providing placement opportunities to its students. BCA in Digital Marketing graduates have been placed in various reputed companies in roles related to digital marketing, SEO, content management, and more. The college also provides training and internship opportunities to enhance the employability of its students.

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