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MIT University Shillong BCA in Digital Marketing

BCA in Digital Marketing at MIT University Shillong - Course, Fees, Admission, Seats, Syllabus

location Shillong ( Meghalaya )
location Estd In: 2017
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BCA in Digital Marketing at MIT University Shillong - Course, Fees, Admission, Seats, Syllabus
location
Shillong ( Meghalaya )
location
Estd In: 2017
Last Updated on February 15, 2024 4:16 PM
MIT Shillong, an institution known for its technical and professional education has established itself as a leader in offering a comprehensive Bachelor of Computer Applications (BCA) program. This program is carefully designed to meet the changing needs of the IT industry ensuring that students are well prepared with the knowledge and skills necessary to thrive in their careers. With a focus on practical learning and industry relevance MIT Shillong provides various specializations within its BCA program allowing students to customize their education based on their interests and career goals. Currently MIT Shillong proudly offers five BCA specializations that cater to the requirements of the dynamic tech landscape. These specializations include Data Science, Cloud Computing & Virtualization Information Security, Internet of Things (IoT) and Artificial Intelligence & Machine Learning. By incorporating these cutting edge specializations into its curriculum MIT Shillong ensures that its graduates are not equipped for todays job market but also prepared to lead the next wave of technological advancements. This approach showcases MIT Shillongs commitment, to delivering an education that's both relevant and forward thinking making its BCA program highly sought after by aspiring tech professionals.
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Table of Contents

MIT University Shillong BCA in Digital Marketing Syllabus 2024

SemesterSubjectsPracticals/Projects
Semester 1Introduction to Digital Marketing, Fundamentals of Management, Basic Mathematics, English for Communication, Computer FundamentalsComputer Lab Work (Based on Computer Fundamentals)
Semester 2Web Technologies, Content Writing & Strategy, Database Management Systems, Organizational Behavior, Environmental StudiesWeb Technologies Lab, DBMS Lab
Semester 3SEO & SEM Techniques, Social Media Marketing, Data Structures, Accounting and Financial Management, Human Values & EthicsSEO & SEM Practical, Social Media Marketing Campaigns
Semester 4Email Marketing, Affiliate Marketing, Object-Oriented Programming using Java, Business Analytics, Indian ConstitutionEmail Marketing Campaigns, Java Programming Lab
Semester 5Mobile Marketing, E-commerce & Cyber Laws, Advanced Web Analytics, Elective 1, Elective 2Mobile Marketing Campaigns, Web Analytics Projects
Semester 6Project Work, Internship, Elective 3, Elective 4Major Project, Internship Report
Please note that the actual syllabus might vary, and it's always best to refer to the official MIT Shillong or the concerned department's website for the most accurate and updated syllabus.

MIT University Shillong BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingBasics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and CreationDomain Registration, Web Hosting, Website Planning, and CMS
Search Engine Optimization (SEO)Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools
Search Engine Marketing (SEM)Google Ads, Bing Ads, PPC Campaigns, Ad Auction
Social Media Marketing (SMM)Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies
Email MarketingEmail Campaigns, Tools for Email Marketing, Email Automation
Content MarketingContent Strategy, Blogging, Video Marketing, Content Distribution
Web AnalyticsGoogle Analytics, Tracking and Reporting, Conversion Optimization
Mobile MarketingMobile Advertising, App Store Optimization, Mobile Web Marketing
Digital Marketing StrategyPlanning Digital Marketing Campaigns, Budget Allocation, Performance Measurement
Please note that the specific syllabus details for the BCA in Digital Marketing at MIT Shillong might vary, and it's advisable to consult the official curriculum or contact the institution directly for the most accurate and up-to-date information.

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