BCA in Digital Marketing at NIMAS - Course, Fees, Admission, Seats, Syllabus

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The Bachelor of Computer Applications (BCA) program with a focus on Digital Marketing offers a curriculum that combines the foundations of computer applications with the dynamic realm of digital marketing. The objective is to equip students with the technical skills for effective digital marketing strategies and tools while also providing them with a solid understanding of computer applications. Below are some subjects that should be included in a NIMAS BCA program emphasizing Digital Marketing; 1. **Introduction to Digital Marketing**; Gain an understanding of the fundamentals, history and evolution of marketing. This entails exploring the differences between marketing and traditional marketing as well as recognizing its significance in todays business landscape. 2. **Website Planning and Creation**; Learn how to plan, design and develop websites that are optimized for marketing purposes. This involves familiarizing oneself with web development platforms, principles of web design, user experience (UX) and user interface (UI) design. 3. **Search Engine Optimization (SEO)**; Grasp the strategies and techniques employed to enhance a websites visibility in search engine results pages (SERPs). This encompasses activities such as keyword research, on page SEO optimization, off page SEO tactics link building practices and SEO analytics. 4. Content Marketing involves the creation and utilization of relevant and consistent content to attract and retain a specific audience. This encompasses understanding forms of content like blogs, videos and infographics developing a content strategy and effectively promoting the content. Social Media Marketing (SMM) focuses on leveraging media platforms such as Facebook, Twitter, LinkedIn, Instagram to promote products or services. It includes devising a social media strategy creating engaging content for media channels utilizing social media advertising techniques and evaluating the success of these efforts. Email Marketing is centered around utilizing email as a marketing tool. This involves understanding email marketing strategies designing impactful email campaigns implementing email automation processes for efficiency purposes while also measuring the overall success of email marketing initiatives. Pay Per Click (PPC) Advertising revolves around comprehending the core principles of PPC advertising platforms like Google Ads and various social media ad networks. It entails setting up campaigns conducting thorough keyword research for targeted ads crafting compelling ad copywriting techniques to attract users attention effectively. Additionally it involves employing bidding strategies and analyzing PPC analytics to optimize campaign performance. Web Analytics encompasses learning how to leverage analytics tools such as Google Analytics to monitor website traffic patterns and user behavior. This includes understanding metrics that measure website performance accurately defining goals, for tracking progress and making informed marketing decisions based on data insights. Developing a rounded digital marketing strategy involves the integration of diverse digital marketing channels and tactics. This encompasses conducting market research to gain insights, into the target audience.