BCA in Digital Marketing at PCTE Ludhiana - Course, Fees, Admission, Seats, Syllabus

Ludhiana ( Punjab )

Last Updated on February 20, 2024 5:19 PM

The BCA in Digital Marketing program at Punjab College of Technical Education is a course designed to introduce students to the world of digital marketing. This undergraduate program spans three years. Combines computer application fundamentals with modern digital marketing practices. It offers a curriculum covering various aspects such as SEO and social media marketing. The course is structured to equip students with both knowledge and practical skills ensuring they are well prepared for the industry upon graduation. Tailored for those aspiring to make their mark in the space whether its through digital advertising, content creation or digital strategy the BCA in Digital Marketing at Punjab College of Technical Education emphasizes real world applications. The program includes engaging projects and internships that provide exposure to the digital marketing industry. The college aims to make quality education accessible by ensuring fees for this course. While specific fee details may vary prospective students can expect a fee structure that reflects the colleges commitment to providing value for money. In summary choosing the BCA in Digital Marketing at Punjab College of Technical Education is a decision for individuals seeking a career in digital marketing. With a blend of marketing modules this program prepares students, for the challenges and opportunities presented by the dynamic world of digital media.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

PCTE Ludhiana BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies by Year	Full Time	Private

PCTE Ludhiana BCA in Digital Marketing Syllabus 2024

Given the evolving nature of academic curricula and the specific details required for the Punjab College of Technical Education (PCTE) BCA in Digital Marketing program, I recommend checking directly with PCTE's official website or contacting their academic department for the most accurate and up-to-date syllabus. However, I can provide you with a generic example of what a semester-wise BCA in Digital Marketing syllabus might look like in a single-line HTML format. Please note, this is a hypothetical example and may not accurately reflect the current curriculum at PCTE.

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Fundamentals of Computer Programming, English Communication, Mathematics for Computing, Principles of Management
Semester 2	Web Technologies, Database Management Systems, Organizational Behavior, Financial Accounting, Content Writing & Strategy
Semester 3	Search Engine Optimization (SEO), Social Media Marketing, Data Structures and Algorithms, Consumer Behavior, Graphic Designing for Marketers
Semester 4	Search Engine Marketing (SEM), Email Marketing, E-Commerce & Digital Business Models, Business Analytics, Cyber Laws and Ethics
Semester 5	Mobile Marketing, Affiliate Marketing, Project Management, Entrepreneurship, Elective (Advanced SEO/Advanced SEM/Influencer Marketing)
Semester 6	Internship/Project, Digital Marketing Strategy, Online Reputation Management, Analytics and Conversion Rate Optimization, Elective (Content Marketing/Video Marketing/Digital Media Planning)

This table is structured to provide a semester-wise breakdown of subjects that might be part of a BCA in Digital Marketing program. Each semester includes a mix of digital marketing, foundational computing, and business subjects, reflecting the interdisciplinary nature of the degree. Remember, the actual syllabus may vary, so it's crucial to consult official resources for accurate information.

PCTE Ludhiana BCA in Digital Marketing Important Topics 2024

Module	Important Topics
Introduction to Digital Marketing	Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and Creation	Domain Registration, Web Hosting, Website Planning, Website Designing and Development Essentials
Search Engine Optimization (SEO)	Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools, Google Algorithms
Content Marketing	Content Strategy, Content Creation, Content Promotion, Content Marketing Tools
Social Media Marketing (SMM)	Understanding Social Media Platforms, Social Media Strategy, Social Media Ads, Analytics
Email Marketing	Email Campaigns, Email Automation, Email Templates, Measuring Email Success
Pay-Per-Click (PPC) Advertising	Google Ads, Keyword Planning, Campaign Management, Conversion Tracking
Web Analytics	Introduction to Google Analytics, Understanding Metrics, Reporting, Conversion Tracking
Digital Marketing Strategy	Creating a Digital Marketing Plan, Budget Allocation, Performance Measurement, Strategy Adjustment

PCTE Ludhiana BCA Course FAQs

What is the duration of the BCA in Digital Marketing programme at Punjab College of Technical Education?

The BCA in Digital Marketing programme at Punjab College of Technical Education spans over a period of 3 years, divided into 6 semesters.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing programme?

To be eligible for the BCA in Digital Marketing programme, candidates must have completed their 10+2 from a recognised board with a minimum of 50% marks in aggregate.

What is the fee structure for the BCA in Digital Marketing programme?

The total fee for the BCA in Digital Marketing programme at Punjab College of Technical Education is approximately Rs. 1,20,000 for the entire course duration.

What are the career prospects after completing BCA in Digital Marketing from Punjab College of Technical Education?

Graduates can pursue careers in various fields such as digital marketing, social media management, content marketing, SEO specialist, digital marketing analyst, and many more.

Does Punjab College of Technical Education provide placement assistance for BCA in Digital Marketing students?

Yes, Punjab College of Technical Education offers placement assistance to students of the BCA in Digital Marketing programme. The college has a dedicated placement cell that works towards providing job opportunities to its students.

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