BCA in Digital Marketing at Rama University Kanpur - Course, Fees, Admission, Seats, Syllabus

| **Course Duration** | Typically the course lasts for three years. | | | | | **Course Level** | This is a program. | | **Tuition Fees** | The tuition fees vary depending on the region and specific program details. | | **Mode of Study** | It is likely that both time and part time options are available for studying. | | **Institute Type** | Rama University is an institution. | Please keep in mind that certain details, such as the tuition fees and whether online study options are available can significantly vary. For the accurate and up, to date information it is advisable to visit Rama Universitys official website or directly contact their admissions office.

Rama University offers a Bachelor of Computer Applications (BCA) program in Digital Marketing that aims to provide students with the skills and knowledge to excel in the field. The curriculum covers important topics including; 1. **Introduction to Digital Marketing**; Understanding the fundamentals of marketing, its importance, components and how it differs from traditional marketing. 2. **Website. Design**; Learning how to create and manage websites using platforms like WordPress. This includes grasping web design principles, user experience (UX) and user interface (UI) design. 3. **Search Engine Optimization (SEO)**; Techniques for enhancing website visibility on search engine results pages (SERPs) through search methods. This involves conducting keyword research and implementing on page SEO off page SEO and technical SEO strategies. 4. **Content Marketing**; Strategies, for developing relevant and consistent content aimed at attracting and retaining a clearly defined audience. 5.... [remaining text omitted]**Social Media Marketing (SMM)** involves leveraging media platforms such as Facebook, Twitter, Instagram and LinkedIn to promote products or services engage with customers and enhance brand awareness. 6. **Email Marketing** focuses on creating email campaigns to communicate with potential customers and existing clients. This includes practices like segmentation, personalization and automation. 7. **Pay Per Click (PPC) Advertising** encompasses the use of paid advertising on platforms like Google Ads and Bing Ads. It involves setting up campaigns conducting keyword research and tracking conversions. 8. **Affiliate Marketing** entails understanding how affiliate marketing functions. This includes strategies for becoming an affiliate or managing an affiliate program. 9. **Mobile Marketing** encompasses strategies for reaching out to customers through their devices. It includes advertising, SMS marketing and marketing through applications. 10. **Web Analytics** involves utilizing tools like Google Analytics to monitor website performance gain insights, into user behavior and make decisions based on data. 11. **Digital Marketing Strategy** focuses on developing strategies that integrate various digital marketing channels in order to achieve business objectives. 12. **E commerce Marketing** covers the techniques used to promote and sell products or services online. This includes e commerce SEO practices utilizing shopping ads effectively and engaging in marketplace selling. 13. Online Reputation Management (ORM) refers to the strategies and methods used to handle and shape the reputation of individuals or businesses, on the internet. When it comes to Digital Marketing it is crucial to have an understanding of the legal aspects and ethical concerns involved. This includes being aware of any legal issues that may arise and ensuring that marketing efforts are conducted in an ethical manner.