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RSMT Varanasi BCA in Digital Marketing

BCA in Digital Marketing at RSMT Varanasi - Course, Fees, Admission, Seats, Syllabus

location Varanasi ( Uttar Pradesh )
location Estd In: 1999
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BCA in Digital Marketing at RSMT Varanasi - Course, Fees, Admission, Seats, Syllabus
location
Varanasi ( Uttar Pradesh )
location
Estd In: 1999
Last Updated on February 21, 2024 5:34 PM
The Rajarshi School of Management & Technology provides a cutting edge Bachelor of Computer Applications (BCA) program in Digital Marketing tailored to empower students with the skills and knowledge to thrive in the ever changing digital marketing arena. This holistic course merges the groundwork of computer applications with the strategic elements of digital marketing encompassing areas like search engine optimization (SEO) social media marketing, content marketing, email marketing and digital analytics. The curriculum is thoughtfully crafted to offer students an insight into digital marketing tools and tactics alongside essential computer programming, web development and database management principles. Emphasizing hands on learning the program includes real world projects, case studies and internships to ensure that graduates not grasp theoretical concepts but also acquire practical experience in digital marketing techniques. This renders the BCA in Digital Marketing from Rajarshi School of Management & Technology an option, for individuals looking to forge a career in the dynamic realms of digital marketing and e commerce.
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Table of Contents

RSMT Varanasi BCA in Digital Marketing Syllabus 2024

SemesterSubjects
Semester 1Introduction to Digital Marketing, Fundamentals of Management, Business Communication, Basic Mathematics, Computer Fundamentals & Programming in C
Semester 2Principles of Marketing, Organizational Behavior, Financial Accounting, Data Structures Using C, Web Technologies
Semester 3Consumer Behavior, E-Commerce, Database Management Systems, Operating Systems, Content Marketing & Strategy
Semester 4Search Engine Optimization (SEO), Social Media Marketing, Research Methodology, Management Information Systems, Advanced Web Technologies
Semester 5Email Marketing, Mobile Marketing, Online Advertising & Google Analytics, Project Management, Elective (Choose any one: Graphic Designing for Digital Marketing, Video Marketing, Affiliate Marketing)
Semester 6Internship/Project, Digital Marketing Strategy & Planning, Elective (Choose any one: Influencer Marketing, Digital Marketing Laws, Advanced SEO Techniques)
This table provides a semester-wise breakdown of the syllabus for the BCA in Digital Marketing course at Rajarshi School of Management & Technology. Each semester lists the subjects that are typically offered. Please note that the actual course offerings might vary and it's always best to consult the official curriculum or academic advisor for the most accurate and up-to-date information.

RSMT Varanasi BCA in Digital Marketing Important Topics 2024

SemesterImportant Topics
Semester 1Introduction to Digital Marketing, Computer Fundamentals, Business Communication, Principles of Management
Semester 2Web Technologies, Content Writing & Strategy, Database Management Systems, Organizational Behavior
Semester 3SEO & SEM Techniques, Social Media Marketing, Data Structures, Financial Accounting
Semester 4Email Marketing, Mobile Marketing, Object-Oriented Programming, Business Analytics
Semester 5Digital Advertising & Public Relations, E-Commerce & Cyber Laws, Web Analytics, Project Work (Part-1)
Semester 6Integrated Digital Marketing Strategy, Affiliate Marketing, Project Work (Part-2), Elective

RSMT Varanasi BCA Course FAQs

What is the fee structure for the BCA in Digital Marketing at Rajarshi School of Management & Technology?
The fee structure for the BCA in Digital Marketing at Rajarshi School of Management & Technology is subject to periodic updates. For the most accurate and current fee details, please contact the admissions office directly or visit the official website.
Are there any entrance exams required for admission into the BCA in Digital Marketing program?
Admission into the BCA in Digital Marketing program at Rajarshi School of Management & Technology typically does not require a specific entrance exam. However, candidates may need to undergo a selection process that could include an assessment of their academic records and a personal interview. Please check the latest admission criteria on the official website.
What is the selection process for the BCA in Digital Marketing at Rajarshi School of Management & Technology?
The selection process for the BCA in Digital Marketing at Rajarshi School of Management & Technology generally involves an evaluation of the candidate's academic performance in their 10+2 or equivalent examination, followed by a personal interview. The exact criteria and process may vary, so it's advisable to consult the official website or contact the admissions office for the most current information.
Is there any financial aid or scholarship available for students enrolling in the BCA in Digital Marketing?
Rajarshi School of Management & Technology may offer financial aid or scholarships to eligible students enrolling in the BCA in Digital Marketing program. These opportunities can vary from year to year and may depend on various factors such as academic merit, financial need, or other criteria. For the most accurate and up-to-date information, please refer to the official website or contact the financial aid office.
What career opportunities can I pursue after completing a BCA in Digital Marketing from Rajarshi School of Management & Technology?
After completing a BCA in Digital Marketing from Rajarshi School of Management & Technology, graduates can pursue a wide range of career opportunities in the digital marketing field. Potential career paths include digital marketing specialist, SEO analyst, content marketing manager, social media manager, digital marketing consultant, and many others. The program aims to equip students with the necessary skills and knowledge to excel in various digital marketing roles.

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