Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
---|---|---|---|---|
3 Years | Undergraduate | Varies by Year | Full Time | Private University |
Semester | Subjects | Practicals/Labs |
---|---|---|
Semester 1 | Introduction to Digital Marketing, Principles of Management, Basic Mathematics, Fundamentals of Computer Programming, English Communication | Computer Programming Lab, English Communication Lab |
Semester 2 | Web Technologies, Database Management Systems, Environmental Studies, Organizational Behavior, E-Commerce | Web Technologies Lab, Database Management Systems Lab |
Semester 3 | Content Marketing & Strategy, Social Media Marketing, Data Structures, Accounting and Financial Management, Consumer Behavior | Data Structures Lab, Social Media Marketing Lab |
Semester 4 | Search Engine Optimization, Search Engine Marketing, Digital Analytics, Business Law, Elective I | SEO & SEM Lab, Digital Analytics Lab |
Semester 5 | Email Marketing, Mobile Marketing, Digital Marketing Campaign Planning, Elective II, Elective III | Email & Mobile Marketing Lab, Digital Marketing Campaign Lab |
Semester 6 | Project Work, Internship | Project Lab, Internship |
Semester | Important Topics |
---|---|
Semester 1 | Introduction to Digital Marketing, Principles of Management, Basics of Programming, English Communication |
Semester 2 | Web Analytics, Content Marketing, Database Management Systems, Business Communication |
Semester 3 | Search Engine Optimization (SEO), Social Media Marketing, Consumer Behavior, E-Commerce Management |
Semester 4 | Search Engine Marketing (SEM), Email Marketing, Web Development for Marketers, Graphic Designing for Digital Media |
Semester 5 | Mobile Marketing, Online Reputation Management, Digital Marketing Strategy, Entrepreneurship Development |
Semester 6 | Project Work (Digital Marketing Campaign), Emerging Trends in Digital Marketing, Digital Marketing Analytics, Cyber Laws and Ethics |