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Sanjay Ghodawat University BCA in Digital Marketing

BCA in Digital Marketing at Sanjay Ghodawat University - Course, Fees, Admission, Seats, Syllabus

location Kolhapur ( Maharashtra )
location Estd In: 2009
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BCA in Digital Marketing at Sanjay Ghodawat University - Course, Fees, Admission, Seats, Syllabus
location
Kolhapur ( Maharashtra )
location
Estd In: 2009
Last Updated on February 20, 2024 5:01 PM
Sanjay Ghodawat University, an esteemed institution known for its innovative approach to education offers a state of the art Bachelor of Computer Applications (BCA) program specializing in Digital Marketing. This crafted course is designed to cater to aspiring professionals in the field of digital marketing providing them with a holistic understanding of the digital marketing landscape and a strong foundation in computer applications. The curriculum covers a range of topics including search engine optimization (SEO) social media marketing, email marketing, digital analytics, content marketing and more. It also integrates skills in computer programming, web development and database management. This comprehensive blend ensures that graduates not excel in planning and executing digital marketing campaigns but also possess the ability to develop and manage the technological tools that drive these campaigns. The program emphasizes learning through projects, internships and workshops facilitated by experienced faculty members and industry experts. Sanjay Ghodawat Universitys BCA program specializing in Digital Marketing opens doors to career opportunities in the ever evolving digital world while equipping students, with the necessary skills to thrive as industry ready professionals.
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Table of Contents

Sanjay Ghodawat University BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
3 YearsUndergraduateVaries by YearFull TimePrivate University

Sanjay Ghodawat University BCA in Digital Marketing Syllabus 2024

SemesterSubjectsPracticals/Labs
Semester 1Introduction to Digital Marketing, Principles of Management, Basic Mathematics, Fundamentals of Computer Programming, English CommunicationComputer Programming Lab, English Communication Lab
Semester 2Web Technologies, Database Management Systems, Environmental Studies, Organizational Behavior, E-CommerceWeb Technologies Lab, Database Management Systems Lab
Semester 3Content Marketing & Strategy, Social Media Marketing, Data Structures, Accounting and Financial Management, Consumer BehaviorData Structures Lab, Social Media Marketing Lab
Semester 4Search Engine Optimization, Search Engine Marketing, Digital Analytics, Business Law, Elective ISEO & SEM Lab, Digital Analytics Lab
Semester 5Email Marketing, Mobile Marketing, Digital Marketing Campaign Planning, Elective II, Elective IIIEmail & Mobile Marketing Lab, Digital Marketing Campaign Lab
Semester 6Project Work, InternshipProject Lab, Internship

Sanjay Ghodawat University BCA in Digital Marketing Important Topics 2024

SemesterImportant Topics
Semester 1Introduction to Digital Marketing, Principles of Management, Basics of Programming, English Communication
Semester 2Web Analytics, Content Marketing, Database Management Systems, Business Communication
Semester 3Search Engine Optimization (SEO), Social Media Marketing, Consumer Behavior, E-Commerce Management
Semester 4Search Engine Marketing (SEM), Email Marketing, Web Development for Marketers, Graphic Designing for Digital Media
Semester 5Mobile Marketing, Online Reputation Management, Digital Marketing Strategy, Entrepreneurship Development
Semester 6Project Work (Digital Marketing Campaign), Emerging Trends in Digital Marketing, Digital Marketing Analytics, Cyber Laws and Ethics

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