Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
---|---|---|---|---|
3 years | Undergraduate | INR 30,000 per year | Full-time | Public |
Module | Topics |
---|---|
Introduction to Digital Marketing | Overview of Digital Marketing, Digital Marketing vs Traditional Marketing, Digital Marketing Channels |
Content Marketing | Content Creation, Content Strategy, Blogging, SEO Writing |
Search Engine Optimization (SEO) | Keyword Research, On-page SEO, Off-page SEO, Technical SEO |
Pay Per Click (PPC) Advertising | Google Ads, Bing Ads, PPC Campaign Management, Conversion Optimization |
Social Media Marketing | Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategy |
Email Marketing | Email Campaigns, List Building, Email Automation, Performance Measurement |
Web Analytics | Google Analytics, Data Analysis, Reporting, Decision Making |
Affiliate Marketing | Affiliate Networks, Commission Strategies, Affiliate Promotion |
Mobile Marketing | Mobile Advertising, App Store Optimization, Mobile Campaigns |