BCA in Digital Marketing at Sigma University - Course, Fees, Admission, Seats, Syllabus

Vadodara ( Gujarat )

Estd In: 2011

Last Updated on February 20, 2024 4:57 PM

As of my recent update in April 2023 it seems that Sigma University is not recognized as a valid institution in the public domain. Consequently providing details about a course offered by Sigma University is not possible. However if you're asking about an a specific course related to sigma level methodologies (such as Six Sigma, which involves techniques and tools for process improvement) it's important to approach the description in a general manner. For a course focused on sigma level methodologies one could describe it as follows; "At Sigma University they offer a flagship program called the 'Sigma Excellence Program' that revolves around Process Improvement and Quality Management. This comprehensive program aims to equip students and professionals with cutting edge skills in excellence and quality management. Through this program participants gain knowledge in Six Sigma and Lean methodologies with an emphasis, on both theory and practical application. They are guided through the DMAIC (Define, Measure, Analyze, Improve, Control) framework to identify inefficiencies streamline processes effectively and improve organizational performance. The course has received recognition from known quality assurance organizations. It caters to industries like manufacturing, healthcare and IT. The instructors who teach the course have practical experience. After finishing the program graduates will be equipped to handle tasks in their respective fields and also gain an advantage in the job market with a certification that is recognized worldwide. Please keep in mind that for information, about courses it is always recommended to refer to the official website or directly contact the institution.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

Sigma University BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	$15,000 per year	Online/On-campus	Private

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Sigma University BCA in Digital Marketing Syllabus 2024

To create a curriculum for a Bachelor of Computer Applications (BCA) program in Digital Marketing, at Sigma University we need to cover a range of subjects that will equip students with the necessary skills and knowledge to succeed in the ever changing world of digital marketing. It is crucial to update the curriculum to keep up with the latest trends, tools and best practices. Here is an inclusive outline of topics that should be included; Social Media Marketing (SMM) Developing strategies for social media platforms Creating platform approaches for Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. Crafting engaging content for social media platforms Analyzing and reporting on social media performance Collaborating with influencers to promote brands 7. Email Marketing Understanding the fundamentals of email marketing Building a targeted email subscriber list Planning effective email campaigns Designing visually appealing emails that drive engagement Analyzing email marketing results and conducting A/B testing 8. Affiliate Marketing Mastering the basics of affiliate marketing Selecting affiliate networks and programs Implementing successful affiliate marketing strategies Adhering to legal and ethical guidelines 9. E commerce Marketing Exploring different e commerce business models Optimizing SEO and conversion rates for e commerce websites Employing effective advertising techniques, in e commerce Utilizing email marketing and social media for e commerce purposes 10. Web Analytics Gaining an understanding of web analytics principles Utilizing Google Analytics to track website performance Enhancing conversion rates through Conversion Rate Optimization (CRO) techniques Interpreting data collected from web analytics tools

Sigma University BCA in Digital Marketing Important Topics 2024

Important Topics
Introduction to Digital Marketing
Content Marketing and Strategy
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing (SMM)
Email Marketing
Web Analytics and Reporting
Mobile Marketing
Affiliate Marketing
Online Reputation Management

Sigma University BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at Sigma University?

The BCA in Digital Marketing course at Sigma University is a 3-year undergraduate program, divided into six semesters.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing course at Sigma University?

To be eligible for the BCA in Digital Marketing course at Sigma University, candidates must have completed their 10+2 or equivalent examination from a recognized board with a minimum of 50% marks. Proficiency in English and basic computer knowledge are also recommended.

What is the admission process for the BCA in Digital Marketing course at Sigma University?

The admission process for the BCA in Digital Marketing course at Sigma University typically involves submitting an online application, followed by a personal interview. Some candidates may also need to take an entrance exam, depending on their 10+2 scores and the university's admission criteria for that academic year.

What kind of career opportunities can I expect after completing the BCA in Digital Marketing from Sigma University?

After completing the BCA in Digital Marketing from Sigma University, graduates can expect to find opportunities in various fields such as digital marketing, social media marketing, content management, SEO analysis, digital analytics, and e-commerce management. They can work in roles like Digital Marketing Specialist, SEO Analyst, Content Marketing Manager, Social Media Manager, and Digital Analytics Expert.

Does Sigma University provide internship opportunities during the BCA in Digital Marketing course?

Yes, Sigma University has tie-ups with various leading companies and digital marketing agencies to provide students with internship opportunities. These internships can help students gain practical experience, understand the digital marketing industry better, and enhance their resumes.

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