BCA in Digital Marketing at SRM University Chennai - Course, Fees, Admission, Seats, Syllabus

As of my last update in April 2023, specific course syllabi, including semester-wise details for the BCA in Digital Marketing at SRM University Chennai, may not be readily available in public domain sources or might be subject to change. Universities often update their curricula to keep pace with industry standards and technological advancements. For the most accurate and up-to-date information, it's best to consult the official SRM University website or contact the university's admissions or academic office directly. However, I can provide you with a general outline of what a BCA in Digital Marketing program might include, based on typical BCA and Digital Marketing course structures. Please note, this is a hypothetical example and not the specific curriculum for SRM University Chennai.

Semester	Subjects
Semester 1	Introduction to Digital Marketing, Fundamentals of Computer Programming, Mathematics for Computing, English for Communication, Environmental Studies
Semester 2	Web Technologies, Database Management Systems, Data Structures, Principles of Marketing, Organizational Behavior
Semester 3	Content Marketing & Strategy, Social Media Marketing, Consumer Behavior, Accounting and Financial Management, Elective I
Semester 4	Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-Commerce, Web Analytics, Elective II
Semester 5	Email Marketing, Mobile Marketing, Digital Marketing Campaign Planning, Project Work (Part 1), Elective III
Semester 6	Advanced Digital Marketing Strategies, Digital Marketing Laws and Ethics, Project Work (Part 2), Internship

This table is a simplified representation and should not be considered an exact curriculum. Electives and specific course titles may vary. Always refer to the university's official curriculum for the most accurate information.

As of my last update in April 2023, I don't have access to the specific, real-time syllabus details for the BCA in Digital Marketing specialization at SRM University Chennai. However, I can provide you with a general overview of important topics that are typically covered in such programs. For the most accurate and up-to-date syllabus, please consult SRM University's official website or contact their admissions office directly. Below is a hypothetical overview in a single-line HTML format:

Course Module	Key Topics
Introduction to Digital Marketing	SEO, SEM, Content Marketing, Email Marketing
Web Analytics	Google Analytics, Data Analysis, Reporting
Social Media Marketing	Facebook, Twitter, LinkedIn, Instagram Marketing
Search Engine Optimization (SEO)	Keyword Research, On-page SEO, Off-page SEO
Content Marketing	Content Creation, Strategy, Blogging, Video Marketing
Pay Per Click (PPC)	Google Ads, Bing Ads, Campaign Management
Email Marketing	Email Campaigns, Automation, Metrics
Mobile Marketing	App Marketing, SMS Marketing, Mobile SEO
Digital Marketing Strategy	Planning, Implementation, Monitoring

This table provides a hypothetical overview of the types of modules and key topics you might expect in a BCA in Digital Marketing specialization, including foundational aspects like SEO and SEM, as well as more advanced topics like analytics and strategy. Remember, the actual syllabus may vary, so it's important to check with SRM University for the most current information.