Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
---|---|---|---|---|
3 years | Undergraduate | INR 1,60,000 per year | Full-time | Private |
Module | Important Topics |
---|---|
Introduction to Digital Marketing | Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing |
Website Planning and Creation | Domain Registration, Web Hosting, Website Planning, Website Design and Development |
Search Engine Optimization (SEO) | Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools and Techniques |
Search Engine Marketing (SEM) | Pay-Per-Click Advertising, Google Ads, Campaign Management |
Social Media Marketing (SMM) | Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies |
Email Marketing | Email Campaigns, Email Automation, Measuring Email Success |
Content Marketing | Content Strategy, Blogging, Video Marketing, Content Distribution |
Web Analytics | Google Analytics, Tracking and Reporting, Conversion Optimization |
Digital Marketing Strategy | Planning Digital Marketing Campaigns, Budget Allocation, Marketing Mix |