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BIT Mesra BCA in Digital Marketing

BCA in Digital Marketing at BIT Mesra - Course, Fees, Admission, Seats, Syllabus

location Ranchi ( Jharkhand )
location Estd In: 2055
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BCA in Digital Marketing at BIT Mesra - Course, Fees, Admission, Seats, Syllabus
location
Ranchi ( Jharkhand )
location
Estd In: 2055
Last Updated on February 06, 2024 10:12 PM
The Birla Institute of Technology Mesra is highly regarded for its technical education and offers an extensive Bachelor of Computer Applications (BCA) program with various specialization options. With a focus on hands on learning and exposure to the industry BIT Mesra has established itself as a leading institution in the field of computer applications. At Birla Institute of Technology Mesra the BCA program provides students with a grounding in computer science and practical applications. This equips them with the skills to thrive in the ever changing IT industry. The institute offers a range of specializations within the BCA program allowing students to customize their education based on their specific interests and career aspirations. There are six specializations within the BCA program, at Birla Institute of Technology Mesra. These include Software Engineering, Artificial Intelligence, Data Science, Cybersecurity, Web Development and Mobile Application Development. Each specialization is designed to offer students knowledge and hands on experience in their chosen area of expertise. By providing a range of specializations Birla Institute of Technology ensures that students receive a well rounded education and are prepared to meet the evolving demands of the IT industry.
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Table of Contents

BIT Mesra BCA in Digital Marketing Highlights 2024

Course DurationCourse LevelCourse Tuition FeesMode of StudyInstitute Type
3 yearsUndergraduateINR 1,60,000 per yearFull-timePrivate

BIT Mesra BCA in Digital Marketing Important Topics 2024

ModuleImportant Topics
Introduction to Digital MarketingBasics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing
Website Planning and CreationDomain Registration, Web Hosting, Website Planning, Website Design and Development
Search Engine Optimization (SEO)Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools and Techniques
Search Engine Marketing (SEM)Pay-Per-Click Advertising, Google Ads, Campaign Management
Social Media Marketing (SMM)Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Strategies
Email MarketingEmail Campaigns, Email Automation, Measuring Email Success
Content MarketingContent Strategy, Blogging, Video Marketing, Content Distribution
Web AnalyticsGoogle Analytics, Tracking and Reporting, Conversion Optimization
Digital Marketing StrategyPlanning Digital Marketing Campaigns, Budget Allocation, Marketing Mix

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