BCA in Digital Marketing at Sister Nivedita University - Course, Fees, Admission, Seats, Syllabus

As of my update in April 2023 the specific course outlines for Sister Nivedita Universitys BCA program in Digital Marketing may vary over time due to curriculum updates and changes in industry trends. Nevertheless I can provide you with an overview of the important topics typically covered in a BCA program with a specialization in Digital Marketing. These topics aim to equip students with both skills and strategic knowledge necessary for navigating the digital marketing landscape; **Introduction to Digital Marketing**; Gaining an understanding of the fundamentals of marketing including its significance and how it integrates into the broader marketing strategy. **Web Technologies**; Exploring the technologies that power websites, such as HTML, CSS, JavaScript and content management systems like WordPress. **Search Engine Optimization (SEO)**; Learning techniques to enhance website visibility on search engine results pages by focusing on keywords optimizing content building links and utilizing SEO tools. **Search Engine Marketing (SEM)**; Understanding methods for promoting websites through paid advertising on search engines like Google or Bing. This includes strategies like pay per click campaigns and keyword targeting. Please note that these topics serve as a guideline and may be subject, to adjustments based on evolving industry requirements and educational advancements.Here are some of the topics covered in the BCA in Digital Marketing program at Sister Nivedita University or similar institutions; Paid search engine advertising, such as Google Ads, which includes tasks like keyword research, campaign management and analytics. Social Media Marketing (SMM) strategies for platforms like Facebook, Twitter, Instagram and LinkedIn. This involves creating engaging content running social media ads and managing communities. Email Marketing techniques that focus on crafting effective email campaigns. You'll learn about using email marketing tools segmenting audiences for better personalization and analyzing campaign performance. Content Marketing skills that help you create valuable content to attract and engage audiences. This can include writing blogs producing videos and infographics or podcasts. Web Analytics using tools like Google Analytics to track website performance metrics. You'll learn how to understand user behavior on websites and make data driven decisions based on the insights you gain. Mobile Marketing strategies aimed at reaching audiences on devices. This can include mobile advertising campaigns, SMS marketing tactics or optimizing apps for app store visibility. E commerce Marketing techniques to promoting and selling products or services online. Topics may cover e commerce platforms usage, optimizing product listings for visibility as well as customer engagement strategies. Developing comprehensive Digital Marketing strategies that align with business goals. This involves market research activities to identify target audiences along with measuring overall campaign performance effectiveness. Ethics and Legal Issues related to Digital Marketing practices will be discussed so that you gain an understanding of ethical considerations along with legal regulations surrounding digital marketing activities. It's important to note that specific course content may vary between institutions offering a BCA in Digital Marketing program. Always refer to the curriculum provided by Sister Nivedita University or any other institution, for the most accurate information.