Course Name | Course Level | Fee | Mode of Study | Institute Type |
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BCA in Digital Marketing | Undergraduate | Varies | Full-time | University |
Semester | Subjects |
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Semester 1 | Introduction to Digital Marketing, Basics of Management, Principles of Marketing, Fundamentals of Computer and IT, Communication Skills |
Semester 2 | Web Analytics, Content Marketing, Digital Design and Communication, Database Management Systems, Organizational Behavior |
Semester 3 | SEO and SEM Techniques, Social Media Marketing, Consumer Behavior, E-Commerce, Data Structures |
Semester 4 | Email Marketing, Mobile Marketing, Digital Marketing Strategy, Operating Systems, Financial Management |
Semester 5 | Online Advertising, Video Marketing, Web Development for Marketers, Entrepreneurship, Project Work (Part 1) |
Semester 6 | Advanced Digital Marketing Tactics, Digital Marketing Analytics, Cyber Laws and Ethics, Project Work (Part 2), Elective |
Important Topics in BCA in Digital Marketing |
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Introduction to Digital Marketing |
Content Marketing and Strategy |
Search Engine Optimization (SEO) |
Pay-Per-Click (PPC) Advertising |
Social Media Marketing (SMM) |
Email Marketing |
Mobile Marketing |
Web Analytics and Reporting |
Digital Marketing Ethics and Laws |
Project Work/Internship |