BCA in Digital Marketing at IMR Ghaziabad - Course, Fees, Admission, Seats, Syllabus

Ghaziabad ( Uttar Pradesh )

Estd In: 1997

Last Updated on February 20, 2024 4:42 PM

The Institute of Management & Research is proud to present its state of the art BCA in Digital Marketing course. The program has been carefully designed to equip students with the skills and knowledge to thrive in the ever changing world of digital marketing. This comprehensive course combines foundations with practical applications ensuring that graduates have a strong understanding of digital advertising strategies, content creation, SEO and social media marketing. Developed by industry experts the curriculum offers a blend of technical expertise and creative abilities preparing students for successful careers in the fast paced digital landscape. Emphasizing hands on experience the program includes real world projects, case studies and interactive sessions – a choice, for those aspiring to become digital marketing professionals.

Introduction
Specializations Highlights
Specializations Syllabus
Specializations Important Topics
FAQs

IMR Ghaziabad BCA in Digital Marketing Highlights 2024

Course Duration	Course Level	Course Tuition Fees	Mode of Study	Institute Type
3 Years	Undergraduate	Varies by Region	Full-time	Private

IMR Ghaziabad BCA in Digital Marketing Syllabus 2024

Semester	Subjects	Topics
Semester 1	Introduction to Digital Marketing, Basics of Management, Computer Fundamentals, Communication Skills	SEO Basics, Principles of Management, Operating Systems, Business Communication
Semester 2	Web Technologies, Financial Accounting, Content Writing, Data Structures	HTML, CSS, JavaScript, Accounting Principles, Content Strategy, Algorithms
Semester 3	Social Media Marketing, Database Management Systems, E-Commerce, Statistics	SMO Strategies, SQL, E-Commerce Platforms, Probability and Statistics
Semester 4	Search Engine Optimization, Digital Analytics, Consumer Behavior, Web Designing	Keyword Research, Google Analytics, Buyer's Journey, Responsive Design
Semester 5	Pay Per Click Advertising, Mobile Marketing, Email Marketing, Project Work	Google Ads, SMS Marketing, Email Campaigns, Research Project
Semester 6	Affiliate Marketing, Digital Marketing Strategy, Internship/Project	Commission Strategies, Campaign Planning, Practical Experience

This table is a simplified representation and should be used as a reference only. The actual syllabus could include more detailed subjects and topics, and it might also include general education subjects as required by the institution.

IMR Ghaziabad BCA in Digital Marketing Important Topics 2024

Important Topics in Digital Marketing for BCA
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Pay-Per-Click Advertising (PPC)
Email Marketing
Mobile Marketing
Web Analytics and Reporting
Affiliate Marketing
Online Reputation Management

IMR Ghaziabad BCA Course FAQs

What is the duration of the BCA in Digital Marketing course at the Institute of Management & Research?

The BCA in Digital Marketing course at the Institute of Management & Research is a 3-year undergraduate program.

What are the eligibility criteria for enrolling in the BCA in Digital Marketing course?

Candidates must have completed their 10+2 from a recognized board with a minimum aggregate score of 50%. Preference is given to students with a background in Mathematics or Computer Science.

What is the admission process for the BCA in Digital Marketing course?

The admission process typically involves submission of the application form, followed by a personal interview. Some cases may also require an entrance exam, depending on the institute's policy.

What are the key subjects covered in the BCA in Digital Marketing course?

The course covers a range of subjects including Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, Web Analytics, and Digital Advertising, among others.

Are there any internship opportunities available during the BCA in Digital Marketing course?

Yes, the institute encourages students to undertake internships during their course. These internships can be with digital marketing agencies, e-commerce companies, or any other relevant organizations to gain practical experience.

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