Module | Important Topics |
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Introduction to Digital Marketing | Basics of Digital Marketing, Evolution of Digital Marketing, Digital Marketing vs Traditional Marketing |
Website Planning and Creation | Domain Registration, Web Hosting, Website Planning and Maintenance |
Search Engine Optimization (SEO) | Keyword Research, On-Page SEO, Off-Page SEO, SEO Tools and Algorithms |
Content Marketing | Content Strategy, Blogging, Video Marketing, Content Curation |
Social Media Marketing (SMM) | Facebook, Instagram, LinkedIn, Twitter Marketing, Social Media Analytics |
Email Marketing | Email Campaigns, Newsletters, Email Automation |
Pay-Per-Click (PPC) Advertising | Google Ads, Bing Ads, PPC Campaigns, Conversion Tracking |
Web Analytics | Google Analytics, Web Data Analysis, Reporting and Dashboards |
Mobile Marketing | Mobile Advertising, App Store Optimization (ASO), Mobile Web Marketing |
Affiliate Marketing | Affiliate Networks, Commission Strategies, Affiliate Promotion |
Online Reputation Management (ORM) | Reputation Building, Handling Negative Feedback, ORM Strategies |