BCA in Digital Marketing at Bangalore Institute of Management Studies - Course, Fees, Admission, Seats, Syllabus

Semester	Subjects	Topics
Semester 1	Introduction to Digital Marketing, Basics of Management, Computer Programming, English Language & Communication Skills	SEO Fundamentals, Principles of Management, Programming Concepts, Effective Communication
Semester 2	Web Analytics, Financial Accounting, Data Structures, Business Communication	Google Analytics, Accounting Principles, Algorithms and Complexity, Professional Writing
Semester 3	Content Marketing, Database Management Systems, Organizational Behavior, Elective 1	Content Strategy, SQL and NoSQL Databases, Motivation and Leadership, Subject based on Elective
Semester 4	Social Media Marketing, E-Commerce, Research Methodology, Elective 2	Facebook, Instagram Marketing, Online Business Models, Quantitative & Qualitative Research, Subject based on Elective
Semester 5	Search Engine Optimization, Mobile Marketing, Entrepreneurship, Elective 3	Keyword Research, SMS, Email Marketing, Startup Management, Subject based on Elective
Semester 6	Pay Per Click, Digital Marketing Strategy, Project Work, Elective 4	Google Ads, Campaign Planning, Practical Implementation of a Digital Marketing Plan, Subject based on Elective

Remember, this table is a hypothetical example and does not reflect the actual syllabus of a BCA in Digital Marketing course at the Bangalore Institute of Management Studies. For accurate information, please consult the institution directly.

According to my update in April 2023 the specific details of the BCA in Digital Marketing course at Bangalore Institute of Management Studies (BIMS) may vary over time due to curriculum updates and industry trends. However I can provide you with an overview of the important subjects typically covered in a BCA program that focuses on Digital Marketing. These subjects aim to equip students with both strategic skills necessary for success in the digital marketing field; **Introduction to Digital Marketing**; This module covers the fundamentals of marketing including its significance and how it integrates with other marketing strategies. **Website Development and Design**; Here students learn how to create and manage websites with an emphasis on user experience (UX) and user interface (UI) design principles. **Search Engine Optimization (SEO)**; This topic delves into optimizing websites, for search engines improving visibility and organic traffic. Here are some methods and approaches to enhance the visibility of a website in search engine results pages (SERPs). These include conducting keyword research optimizing on page content and building quality backlinks. **Content Marketing**; Strategies to create, publish and distribute engaging content that attracts a target audience. **Social Media Marketing (SMM)**; Leveraging social media platforms to promote products or services through content strategies, platform specific tactics and community management. **Email Marketing**; Developing email campaigns by segmenting audiences personalizing messages and automating email workflows. **Pay Per Click (PPC) Advertising**; Understanding how to create and manage paid advertising campaigns on platforms like Google Ads and Bing Ads. **Analytics and Data Analysis**; Utilizing tools like Google Analytics to collect, measure and analyze website data well as campaign performance for making informed marketing decisions. **Digital Marketing Strategy**; Developing strategies aligned with business goals by conducting market research identifying target audiences and selecting appropriate channels. **E commerce Marketing**; Specific strategies for promoting and selling products or services online. This includes optimizing conversion rates and implementing customer retention techniques. **Mobile Marketing**; Promoting products or services through devices using app based marketing approaches, mobile friendly websites and SMS marketing strategies. **Influencer Marketing**; Collaborating with individuals who can amplify marketing messages through various strategies tailored to identify suitable influencers. **Digital Marketing. Laws**; Understanding ethical considerations and legal requirements in digital marketing such as privacy laws and regulations. **Emerging Trends in Digital Marketing**; Staying up to date with the technological advancements, like artificial intelligence (AI) augmented reality (AR) voice search optimization, etc. Please note that the information provided above may change over time.